Take it to the bridge with FootJoy Hyperflex

FootJoy has launched the Hyperflex shoe range which the company says features innovative materials, such as a new FlexGrid exoskeleton. The FlexGrid exoskeleton is strong enough to keep the foot from rolling laterally during the golf swing but also conforms to the foot and allows it to flex. The base layer that supports the exoskeleton consists of a tight-knit, lightweight, soft, flexible, waterproof mesh, which allows for maximum comfort, breathability, flexibility and airflow.

FootJoy states that the very distinctive FlexGrid upper was inspired by the Leonard P Zakim Bunker Hill Bridge in Boston, Massachusetts. When viewing this type of cable-stayed bridge at different angles, the cables create a grid offering tremendous strength and support, all while maintaining a sleek, lightweight and technical appearance – similar to FlexGrid.

Doug Robinson, FootJoy vice president of Design and Development Worldwide stated, “Our designers have carried out research in civil engineering and construction to create the distinguishing aesthetics of Hyperflex which are also fundamental to its performance. Every area of this shoe has been carefully considered, incorporating exceptional craftsmanship and innovative componentry to create an incredibly flexible and lightweight, yet stable, platform from which to swing.”

FJ brand ambassador Hunter Mahan commented, “I’ve been a big fan of the Hyperflex ever since I put them on before the Ryder Cup. The comfort I get when I’m on the golf course all day combined with the stability as I swing the club is fantastic. I really enjoy wearing this shoe and also really like the progressive, edgy styling of it.” More at: www.footjoy.com

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A graduate of Cardiff University’s highly respected post-graduate magazine journalism course, Andy has successfully edited four different publications across the B2B, trade and consumer sectors. He is skilled at all aspects of the magazine process in addition to editing websites and managing social media channels.