Swiss Ladies Open champion Alice Hewson hails ball fitting

    Titleist Brand Ambassador  Alice Hewson  closed out her second LET victory in dramatic fashion, making eagle on No. 17 and birdie on No. 18 to post a Sunday 65 and force extra holes at 11 under. Another birdie on 18 in the playoff finished the job for Hewson, who now jumps to No. 5 in the LET Order of Merit.


    In 2023, Hewson worked with the team at Titleist to dial in her golf ball model. She had previously been playing Pro V1, but through a Tour level ball fitting, she found that the added spin and height from Pro V1x would give her more control and stopping power with her approach play.

    “It’s made such a big change to my game,” said Hewson last summer on her ball model change.


    Hewson also gamed a  TSR2 driver, TSR2 fairway, TSR1 hybrid, blended set of T-Series irons  and  three NEW Vokey SM10 wedges.

    WITB | Alice Hewson:  Titleist Pro V1x golf ball; TSR2 10.0 driver; TSR2 18.0 fairway; TSR1 20.0 hybrid; T200 5-6 irons, T150 7-P irons; NEW Vokey Design SM10 50.08F, 56.10S, 60.04T wedges

    PGA TOUR | Rocket Mortgage Classic

    Titleist Brand Ambassador  Cam Davis  played his final two holes in 1 under par – getting his Pro V1 golf ball up-and-down on Nos. 17 (birdie) and 18 (par) – to win by one shot on a gusty day at Detroit Golf Club.

    Gaming a full bag of Titleist equipment, Davis gained more than eight shots on the field tee-to-green (+8.674/4th), with more than seven of them coming on approach shots (+4.352/12th) and around the green (+3.052/9th).

    He gained over three more strokes on the green (3.677/19th), using a  Scotty Cameron TourType Special Select Masterful tour prototype putter that he put in play for the first time last week at the Travelers Championship.

    WITB | Cam Davis

    Titleist Pro V1 golf ball

    TSR3 10.0 driver | Fujikura Ventus Blue TR 7 X

    TSR3 15.0 fairway | Fujikura Ventus Blue TR 8 X

    T100 3 iron | KBS Tour V 120 X

    620 CB 4-P irons | KBS Tour V 120 X

    NEW Vokey Design SM10 52.12F, 56.14F, WedgeWorks 60L wedges | True Temper Dynamic Gold S400

    Scotty Cameron TourType Special Select Masterful tour prototype putter


    Cam Davis’ victory at the Rocket Mortage Classic was the sixth in a row for Titleist Pro V1 and Pro V1x golf ball players on the PGA TOUR – and the 22nd overall for the 2024 season, 19 more than the nearest competitor (3). The last six winners:

    Charles Schwab Challenge: Davis Riley, Pro V1

    RBC Canadian Open: Robert MacIntyre, Pro V1

    The Memorial Tournament: Pro V1

    U.S. Open: Pro V1x Left Dash

    Travelers Championship: Pro V1

    Rocket Mortgage Classic: Cam Davis, Pro V1


    “The Pro V1 was the first high quality ball that I ever used. I mean, after I got through the stage of just being happy to find a good quality ball in the trees as a junior, this is the first ball that I really kind of started using. I used it because Adam Scott was the guy when I was growing up (in Australia), and he was a Titleist guy. But ever since then, it’s just been the feel and the flight – it’s just been what I’ve been used to ever since, and I love it.

    “[The consistency] is through the bag, from the feel of striking a putt out of the middle, to spin on the wedges, to being able to control your ball flight and distance with the irons, all the way up to getting the most reliable ball flight out of your driver to keep the ball in play. I mean, you’re hitting it on every shot, so you want it to be reliable on each shot.”


    Cam Davis’ Vokey wedge setup consists of  three NEW SM10 wedges: a 52.12F gap wedge, 56.14F sand wedge and WedgeWorks 60L lob wedge  that helped him gain over three strokes on the field around the greens (+3.052, 9th).

    The L Grind is a common choice for players who want a low bounce lob wedge with heel, toe, and trailing edge relief. Its leading edge sits close to the ground and works well on tight or firm lies, in a square or open position. Compared to other low bounce options in the Vokey lineup, the L Grind offers slightly more protection from excessive digging.

    Vokey Design WedgeWorks L Grind

    “The L Grind is for the player looking for the versatility of a low bounce wedge,” said  Aaron Dill, Vokey Tour Representative. “It’s really the perfect balance of ‘I want versatility, but I also want a little forgiveness to go with it.’ The forward bounce on the L helps reduce dig, but players are still able to open it up and slide under the ball easily. It’s a great option for players looking for a little bit less bounce.”

    Reigning Champion Golfer of the Year  Brian Harman  as well as  Max Homa, Sungjae Im, Emily K. Pedersen, J.T. Poston  and Albane Valenzuela are among those players also gaming the L.

    Rocket Mortgage Classic | Cam Davis:  NEW Vokey Design SM10 52.12F, 56.14F, WedgeWorks 60L wedges

    Travelers Championship | Vokey Design SM8 50.12F, 56.14F, SM9 WedgeWorks 60T wedges

    The Memorial | Vokey Design SM8 50.12F, 56.14F, SM9 WedgeWorks 60T wedges

    RBC Canadian Open | Robert MacIntyre:  NEW Vokey Design SM10 46.10F, SM9 50.08F, 56.10S, WedgeWorks 60.06K wedges

    Charles Schwab Challenge | Davis Riley:  NEW Vokey Design SM10 46.10F, 50.08F, 56.08M, WedgeWorks 60A+ wedges

    PGA Championship | NEW Vokey Design SM10 56.10S, WedgeWorks 60.06K wedges


    The rapid adoption of  NEW Titleist GT drivers continued this week in Detroit, as 31 players added a new GT2, GT3 or GT4 model to the bag at the Rocket Mortgage Classic. That includes 25 players who gamed a GT driver in their first PGA TOUR start since the new models launched at the Memorial.

    Titleist was the most played driver at Detroit Golf Club with 62 drivers in play (39%) – and 44 of them were GT models, more than the nearest competitor’s total number of drivers (33).

    Last week, GT drivers made their DP World Tour debut with 28 players making the immediate switch. A week earlier on the Korn Ferry Tour, 25 players put GT in play in their first week of availability.

    Among the NEW GT drivers making their TOUR debut at Rocket Mortgage:

    Tyson Alexander: GT2 9.0 driver, GT2 21.0 fairway

    Anders Albertson: GT2 10.0 driver

    Rafael Campos: GT2 9.0 driver, GT3 15.0 fairway

    Bud Cauley: GT2 9.0 driver

    Trace Crowe: GT2 10.0 driver

    Tyler Duncan: GT2 9.0, GT2 15.0 fairway

    Chesson Hadley: GT3 10.0 driver

    Garrick Higgo: GT4 10.0 driver

    Charley Hoffman: GT2 9.0 driver

    Michael Kim: GT2 11.0 driver

    S.H. Kim: GT2 9.0 driver

    Patton Kizzire: GT3 9.0 driver

    Troy Merritt: GT2 9.0 driver, GT2 15.0 fairway

    C.T. Pan: GT2 9.0 driver, GT3 16.5 fairway

    Raul Pereda: GT2 10.0 driver, GT3 15.0 fairway

    Webb Simpson: GT3 10.0 driver

    Callum Tarren: GT3 9.0 driver, GT3 15.0 fairway

    Ben Taylor: GT3 10.0 driver, GT3 15.0 fairway

    Tom Whitney: GT3 11.0 driver

    Carson Young: GT3 10.0 driver

    Jackson Koivun (a): GT3 9.0 driver

    Kyle Martin (PGA Professional): GT3 10.0 driver

    2021 Wyndham Championship winner: GT2 10.0 driver

    2023 Sanderson Farms Championship winner: GT3 9.0 driver

    2022 Valero Texas Open champion: GT2 9.0 driver

    2014 Travelers Championship winner: GT3 9.0 driver, GT2 13.5 fairway

    2023 Butterfield Bermuda Championship winner: GT3 11.0 driver

    2016 PGA Champion: GT3 8.0 driver

    FedExCup No. 116: GT3 9.0 driver

    FedExCup No. 117: GT3 9.0 driver

    FedExCup No. 199: GT2 9.0 driver

    DP WORLD TOUR | Italian Open

    Marcel Siem (Pro V1) e arned his sixth-career DP World Tour title, prevailing in extra holes at Adriatic Golf Club Cervia. Siem shot rounds of 69-68-66-71 to post 10 under, capped off with a playoff-forcing birdie on the 72nd hole. He made birdie on the 18th once more following regulation to seal the win. For the week, he gained 1.77 shots per round from tee to green on the field (8th).


    The winner of the Italian Open had three Vokeys in his winning setup: NEW Vokey Design SM10 46.10F, 50.08F, 58.04T wedges.


    GT drivers launched last week on the DP World Tour at the KLM Open, with 28 players making the immediate move to a GT2, GT3 or GT4 model, including Titleist Brand Ambassador  Marcus Kinhult, who put a GT3 9.0 driver in the bag before finishing T2 in a sudden-death playoff.

    This week at the Italian Open, Titleist was the most played driver with 61 (39% of the field) in play, compared to 43 (28%) for the nearest competitor. Thirty-three of those were NEW GT drivers, with 15 more players making the move, including:

    Todd Clements: GT2 9.0 driver

    Grant Forrest: GT2 10.0 driver

    Julien Guerrier: GT2 9.0 driver

    Yuto Katsuragawa: GT2 10.0 driver

    Masahiro Kawamura: GT3 10.0 driver

    Francesco Laporta: GT3 9.0 driver

    Zander Lombard: GT2 8.0 driver

    Yannik Paul: GT3 9.0 driver

    Garrick Porteous: GT3 10.0 driver

    Jason Scrivener: GT3 10.0 driver

    Jordan Smith: GT3 8.0 driver

    Andy Sullivan: GT3 10.0 driver


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    As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.