Titleist Brand Ambassador Alice Hewson closed out her second LET victory in dramatic fashion, making eagle on No. 17 and birdie on No. 18 to post a Sunday 65 and force extra holes at 11 under. Another birdie on 18 in the playoff finished the job for Hewson, who now jumps to No. 5 in the LET Order of Merit.
HEWSON’S MOVE TO PRO V1x
In 2023, Hewson worked with the team at Titleist to dial in her golf ball model. She had previously been playing Pro V1, but through a Tour level ball fitting, she found that the added spin and height from Pro V1x would give her more control and stopping power with her approach play.
“It’s made such a big change to my game,” said Hewson last summer on her ball model change.
Hewson also gamed a TSR2 driver, TSR2 fairway, TSR1 hybrid, blended set of T-Series irons and three NEW Vokey SM10 wedges.
WITB | Alice Hewson: Titleist Pro V1x golf ball; TSR2 10.0 driver; TSR2 18.0 fairway; TSR1 20.0 hybrid; T200 5-6 irons, T150 7-P irons; NEW Vokey Design SM10 50.08F, 56.10S, 60.04T wedges
PGA TOUR | Rocket Mortgage Classic
Titleist Brand Ambassador Cam Davis played his final two holes in 1 under par – getting his Pro V1 golf ball up-and-down on Nos. 17 (birdie) and 18 (par) – to win by one shot on a gusty day at Detroit Golf Club.
Gaming a full bag of Titleist equipment, Davis gained more than eight shots on the field tee-to-green (+8.674/4th), with more than seven of them coming on approach shots (+4.352/12th) and around the green (+3.052/9th).
He gained over three more strokes on the green (3.677/19th), using a Scotty Cameron TourType Special Select Masterful tour prototype putter that he put in play for the first time last week at the Travelers Championship.
WITB | Cam Davis
Titleist Pro V1 golf ball
TSR3 10.0 driver | Fujikura Ventus Blue TR 7 X
TSR3 15.0 fairway | Fujikura Ventus Blue TR 8 X
T100 3 iron | KBS Tour V 120 X
620 CB 4-P irons | KBS Tour V 120 X
NEW Vokey Design SM10 52.12F, 56.14F, WedgeWorks 60L wedges | True Temper Dynamic Gold S400
Scotty Cameron TourType Special Select Masterful tour prototype putter
SIX WINS IN A ROW FOR TITLEIST GOLF BALL PLAYERS
Cam Davis’ victory at the Rocket Mortage Classic was the sixth in a row for Titleist Pro V1 and Pro V1x golf ball players on the PGA TOUR – and the 22nd overall for the 2024 season, 19 more than the nearest competitor (3). The last six winners:
Charles Schwab Challenge: Davis Riley, Pro V1
RBC Canadian Open: Robert MacIntyre, Pro V1
The Memorial Tournament: Pro V1
U.S. Open: Pro V1x Left Dash
Travelers Championship: Pro V1
Rocket Mortgage Classic: Cam Davis, Pro V1
DAVIS ON HIS PRO V1 GOLF BALL
“The Pro V1 was the first high quality ball that I ever used. I mean, after I got through the stage of just being happy to find a good quality ball in the trees as a junior, this is the first ball that I really kind of started using. I used it because Adam Scott was the guy when I was growing up (in Australia), and he was a Titleist guy. But ever since then, it’s just been the feel and the flight – it’s just been what I’ve been used to ever since, and I love it.
“[The consistency] is through the bag, from the feel of striking a putt out of the middle, to spin on the wedges, to being able to control your ball flight and distance with the irons, all the way up to getting the most reliable ball flight out of your driver to keep the ball in play. I mean, you’re hitting it on every shot, so you want it to be reliable on each shot.”
DAVIS WINS WITH VOKEY SM10 WEDGES, L GRIND LOB WEDGE
Cam Davis’ Vokey wedge setup consists of three NEW SM10 wedges: a 52.12F gap wedge, 56.14F sand wedge and WedgeWorks 60L lob wedge that helped him gain over three strokes on the field around the greens (+3.052, 9th).
The L Grind is a common choice for players who want a low bounce lob wedge with heel, toe, and trailing edge relief. Its leading edge sits close to the ground and works well on tight or firm lies, in a square or open position. Compared to other low bounce options in the Vokey lineup, the L Grind offers slightly more protection from excessive digging.
Vokey Design WedgeWorks L Grind
“The L Grind is for the player looking for the versatility of a low bounce wedge,” said Aaron Dill, Vokey Tour Representative. “It’s really the perfect balance of ‘I want versatility, but I also want a little forgiveness to go with it.’ The forward bounce on the L helps reduce dig, but players are still able to open it up and slide under the ball easily. It’s a great option for players looking for a little bit less bounce.”
Reigning Champion Golfer of the Year Brian Harman as well as Max Homa, Sungjae Im, Emily K. Pedersen, J.T. Poston and Albane Valenzuela are among those players also gaming the L.
Rocket Mortgage Classic | Cam Davis: NEW Vokey Design SM10 52.12F, 56.14F, WedgeWorks 60L wedges
Travelers Championship | Vokey Design SM8 50.12F, 56.14F, SM9 WedgeWorks 60T wedges
The Memorial | Vokey Design SM8 50.12F, 56.14F, SM9 WedgeWorks 60T wedges
RBC Canadian Open | Robert MacIntyre: NEW Vokey Design SM10 46.10F, SM9 50.08F, 56.10S, WedgeWorks 60.06K wedges
Charles Schwab Challenge | Davis Riley: NEW Vokey Design SM10 46.10F, 50.08F, 56.08M, WedgeWorks 60A+ wedges
PGA Championship | NEW Vokey Design SM10 56.10S, WedgeWorks 60.06K wedges
31 MORE PLAYERS SWITCH TO GT DRIVERS AT ROCKET MORTGAGE
The rapid adoption of NEW Titleist GT drivers continued this week in Detroit, as 31 players added a new GT2, GT3 or GT4 model to the bag at the Rocket Mortgage Classic. That includes 25 players who gamed a GT driver in their first PGA TOUR start since the new models launched at the Memorial.
Titleist was the most played driver at Detroit Golf Club with 62 drivers in play (39%) – and 44 of them were GT models, more than the nearest competitor’s total number of drivers (33).
Last week, GT drivers made their DP World Tour debut with 28 players making the immediate switch. A week earlier on the Korn Ferry Tour, 25 players put GT in play in their first week of availability.
Among the NEW GT drivers making their TOUR debut at Rocket Mortgage:
Tyson Alexander: GT2 9.0 driver, GT2 21.0 fairway
Anders Albertson: GT2 10.0 driver
Rafael Campos: GT2 9.0 driver, GT3 15.0 fairway
Bud Cauley: GT2 9.0 driver
Trace Crowe: GT2 10.0 driver
Tyler Duncan: GT2 9.0, GT2 15.0 fairway
Chesson Hadley: GT3 10.0 driver
Garrick Higgo: GT4 10.0 driver
Charley Hoffman: GT2 9.0 driver
Michael Kim: GT2 11.0 driver
S.H. Kim: GT2 9.0 driver
Patton Kizzire: GT3 9.0 driver
Troy Merritt: GT2 9.0 driver, GT2 15.0 fairway
C.T. Pan: GT2 9.0 driver, GT3 16.5 fairway
Raul Pereda: GT2 10.0 driver, GT3 15.0 fairway
Webb Simpson: GT3 10.0 driver
Callum Tarren: GT3 9.0 driver, GT3 15.0 fairway
Ben Taylor: GT3 10.0 driver, GT3 15.0 fairway
Tom Whitney: GT3 11.0 driver
Carson Young: GT3 10.0 driver
Jackson Koivun (a): GT3 9.0 driver
Kyle Martin (PGA Professional): GT3 10.0 driver
2021 Wyndham Championship winner: GT2 10.0 driver
2023 Sanderson Farms Championship winner: GT3 9.0 driver
2022 Valero Texas Open champion: GT2 9.0 driver
2014 Travelers Championship winner: GT3 9.0 driver, GT2 13.5 fairway
2023 Butterfield Bermuda Championship winner: GT3 11.0 driver
2016 PGA Champion: GT3 8.0 driver
FedExCup No. 116: GT3 9.0 driver
FedExCup No. 117: GT3 9.0 driver
FedExCup No. 199: GT2 9.0 driver
DP WORLD TOUR | Italian Open
Marcel Siem (Pro V1) e arned his sixth-career DP World Tour title, prevailing in extra holes at Adriatic Golf Club Cervia. Siem shot rounds of 69-68-66-71 to post 10 under, capped off with a playoff-forcing birdie on the 72nd hole. He made birdie on the 18th once more following regulation to seal the win. For the week, he gained 1.77 shots per round from tee to green on the field (8th).
DP WORLD TOUR CHAMP PLAYS THREE VOKEY WEDGES
The winner of the Italian Open had three Vokeys in his winning setup: NEW Vokey Design SM10 46.10F, 50.08F, 58.04T wedges.
GT DRIVERS ON DP WORLD TOUR
GT drivers launched last week on the DP World Tour at the KLM Open, with 28 players making the immediate move to a GT2, GT3 or GT4 model, including Titleist Brand Ambassador Marcus Kinhult, who put a GT3 9.0 driver in the bag before finishing T2 in a sudden-death playoff.
This week at the Italian Open, Titleist was the most played driver with 61 (39% of the field) in play, compared to 43 (28%) for the nearest competitor. Thirty-three of those were NEW GT drivers, with 15 more players making the move, including:
Todd Clements: GT2 9.0 driver
Grant Forrest: GT2 10.0 driver
Julien Guerrier: GT2 9.0 driver
Yuto Katsuragawa: GT2 10.0 driver
Masahiro Kawamura: GT3 10.0 driver
Francesco Laporta: GT3 9.0 driver
Zander Lombard: GT2 8.0 driver
Yannik Paul: GT3 9.0 driver
Garrick Porteous: GT3 10.0 driver
Jason Scrivener: GT3 10.0 driver
Jordan Smith: GT3 8.0 driver
Andy Sullivan: GT3 10.0 driver
