SUNDERLAND OF SCOTLAND INSPIRED BY THE ELEMENTS WITH AQUA AND MINT FOR NEW SS24 COLLECTION

By
Dan Owen
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Discover the new Spring Summer 2024, has taken inspiration from the elements that can be found in Scotland’s own native environment.

MEN’S COLLECTION HIGHLIGHTSThe men’s new Aqua colour story is a tribute to the the turquoise waters of Luskentyre which can be found on the west coast of the Isle of Harris in Scotland’s Outer Hebrides. The new Aqua colour is combined with Navy and features across all of our men’s golf waterproofs all with Lifetime Waterproof Guarantee including the the s.Whispedry Pro-Lite Golf Jacket, the highly technical s.Valberg Golf Jacket and the ever-popular s.Matterhorn Golf Jacket.For men’s wind shirts, the s.Nevada Golf Windshirt and the s.Cortina Half Sleeve Golf Windshirt both engineered from a signature 3-layer interlock 4-way stretch fabric see the new Aqua colourway injected.

The popular men’s thermal golf collection sees Aqua/Navy added to the s.Anton Padded Golf Gilet, the s.Zermatt Padded Jacket, s.Aspen Golf Midlayer, s.Arizona Golf Midlayer and the new s.Everest Hybrid Golf Hoodie.

s.WHISPERDRY PRO-LITE Mens Whisperdry Lightweight Waterproof Golf Jacket

s.WHISPERDRY PRO-LITE in Navy/Aqua

 s.EVEREST Mens Zip Front Colour Block Showerproof Hybrid Padded Golf Hoodie

s.EVEREST in Navy/Aqua/White

LADIES’ COLLECTION HIGHLIGHTS

New for ladies’ is the serene Mint colourway, reminiscent of the magical Fairy Pools on the Isle of Skye. Perfectly executed in a smoky Mint Mist print in the soft touch featherlight s.Whispedry Aurora which is sure to be popular. The ladies’ waterproof s.Killy Golf Jacket also sees the new colour added in Mint with flattering white panelling.

For the popular ladies’ thermal golf collection the s.Arosa Thermal Golf Midlayer, the s.Tania Padded Golf Gilet, s.Zonda Ladies Lined Golf Sweater and the s.Nira Thermal Golf Fleece Jacket.

s.WHISPERDRY AURORA Whisperdry Ultra Lightweight Waterproof Golf Jacket

s.WHISPERDRY AURORA Whisperdry Ultra Lightweight Waterproof Golf Jacket (new)

 s.KILLY Lightweight Panelled Waterproof Golf Jacket

s.KILLY Lightweight Panelled Waterproof Golf Jacket

A new addition to the SS24 collection is a one-size fits all adjustable s.Waterproof Golf Bucket Hat which has a drawcord toggle adjuster, micro-mesh lining for breathability and can also be embroidered with club, corporate and event logos.

ENGINEERED WITH THE ENVIRONMENT AT ITS CORE

As a golf waterproof and outerwear brand which is engineered to the highest technical specifications to meet the demands of golfers to ensure they are protected and NEVERWEATHERBEATEN® against the elements, we are also aware of our duty and responsibility to the environment which the game of golf is played. for 2024 all of our Sunderland of Scotland products which have a water repellent function will use a PFC Free water repellent technology meaning they no longer contain man-made chemicals that are harmful to our human, animal, and environmental health.

The new collection will be available online and in your local pro shop from February 2024.

Sunderland of Scotland Men's Windwear SS24 Sunderland of Scotland Ladies' Coldwear SS24
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Dan Owen
http://www.golfretailing.com
As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.