Stewart Golf launch bold new logo

Pioneering British electric golf caddie manufacturer, Stewart Golf, has announced an ambitious rebranding campaign. Launching with a bold new logo, the rebrand highlights their position in the industry as innovators and risk-takers.

Widely regarded as the Leader in Follow, Stewart’s new brand identity is a natural progression for the company, who have always looked to ‘stand apart’ from the crowd. This year will see Stewart Golf celebrate the 20th anniversary of their first product launch, making it the perfect time to begin this new chapter.

The modernised logo signifies Stewart’s future as a brand driven by technology and innovation. Their mission? To change how the world plays golf, by providing the best experience to golfers who want to walk the course, without being weighed down by their bag. Reflecting this mission, the ‘A’ in the new logo has been designed to resemble a pair of walking legs.


CEO Mark Stewart said; “We always have the most fun, and our greatest success, when we’re innovating and doing our own thing. We are a company of engineers at heart, who happen to love the game of golf. My grandfather conceived the first Stewart Golf prototype because he wasn’t satisfied with the status quo, and we’ve been challenging convention ever since.”


The reveal of the new logo is just the beginning of an exciting year for Stewart Golf. The recent growth of the business has allowed them to pursue many new development and technical avenues, and also creative ones too. Last year’s Black Friday event – The Glitch – was something completely new for the golf industry. The interactivity, style and humour captured the imagination of customers and peers alike, resulting in record breaking sales in both the UK and US.


The new branding is already live on Stewart Golf’s digital channels and will appear on products later in 2023. The existing ‘S’ and ‘Crest’ marks will continue in use throughout 2023 and will remain as ‘legacy’ branding beyond.


Proudly British designed and manufactured, the GB flag is not disappearing completely from the Stewart brand identity. The famous ‘Crest’ mark will be seen on products throughout 2023 and continue as part of legacy campaigns. Stewart have also introduced a new GB Accreditation logo, which will be present on digital and physical assets from early 2023.


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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.