Srixon Sports Europe Ltd will formally change its company name to Dunlop Golf Europe Ltd with effect from 1 January 2026, aligning more closely with its parent company in Japan and reflecting the long-term direction of the business.
The change is in name only. The organisation’s operations, leadership, team, products and commercial relationships remain entirely unchanged.
The company, which represents leading golf brands across Europe, has confirmed that all existing agreements, pricing structures, services and points of contact will continue as before. Customers and partners may begin to see the new company name reflected across email signatures, documentation and communications from the start of the new year.
“This is a straightforward corporate name change that better reflects who we are and where we are heading,” said Lionel Caron, CEO of Dunlop Golf Europe Ltd. “Our ownership, management team and day-to-day operations remain exactly the same, as does our commitment to our partners and customers across Europe.”
The decision to adopt the Dunlop Golf Europe Ltd name brings the European business into closer alignment with its parent company in Japan, while maintaining continuity for trade partners and consumers alike.
No changes are being made to products, services, warehouses, workshops or service standards, and all existing relationships will continue without interruption.
Partners with questions regarding the transition are encouraged to contact the company directly.
For further information, please contact: enquiry@srixoneurope.com
