Srixon are the fastest growing iron brand in the UK

Srixon were the the UK´s fastest growing iron brand in 2017, according to Golf Datatech’s UK retail audit of on and off course speciality golf stores.

In the period January 17 – October 17, Srixon accomplished a 135% growth in sales in the highly competitive iron category, compared to the same period the previous year. This growth was significantly larger than the next best performing manufacturer who achieved a 66% growth.

Leslie Hepsworth, UK and Ireland President of Srixon commented, “2017 was a strong year for the Srixon brand throughout the UK & Ireland and these conclusive audit results showcase the growing demand for our products and, in particular, highlight the success of our Z 65 iron series.”

“When we launched the Z 65 iron series we knew we had a product that would take our renowned iron performance to the next level, so naturally we are delighted that so many golfers have put their trust in Srixon irons on their journey to better.”

Srixon´s Z 65 iron series features three stunning models that can be blended together to provide golfers with the perfect set of advanced performance, fitted irons. Z 565 is a highly playable forged cavity back that promotes maximum distance and forgiveness whilst the Z 765 is a muscle cavity preferred by skilled players for its traditional profile and exceptional control. Completing the series, the Z 965 irons are a compact muscleback blade design, built for ‘the most advanced, demanding players.’

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.