Srixon Sports Europe unveils brand new Tour Truck


SRIXON, a global leader in golf ball technology and innovation is delighted to unveil its new state-of-the-art Tour Truck. The truck will be attending various demo days across the UK before making its Tour debut in May at the British Masters.

Srixon worked closely with German manufacturer Schuler when designing the vehicle who are the market leader in the design and ingenuity of Formula 1 hospitality units – this is their first step into the world of golf.

The truck itself is split into three units which can be closed off with sound proof doors. The first section is where the workshop is located which has been designed to give enough space for two club builders to work freely along with players/guests to observe. The middle section is designed to offer hospitality to guests (retailers, VIP’s and Media), and allows for presentations and meetings with the choice of privacy when required. The end area is a “Meet and Greet” section where players can collect their soft good items from custom built drawers and cupboards.

Tour Manager, Iain Steele states “The investment of this uniquely designed trailer is in response to our commitment to supporting the European Tour through the contracting of players and the support we offer to any of their members with advice, fittings and equipment. With the incredible growth that we have seen for our brands across Europe and the UK in the last few years, the purchase of this marketing vehicle greatly illustrates the commitment we have to our customers.”

Srixon Tour Truck, by numbers:

  • 35 tonnes
  • 16 metres long
  • 4 metres high
  • 2 metres wide with 3 slide outs
  • Workshop is 4.5m x 5m
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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.