Golfers playing at South Winchester Golf Club using the latest shot-tracking data and Artificial Intelligence to improve scoring prevailed as the most dedicated Arccos members in Britain, according to 2022 rounds recorded by Arccos Golf.

The unique ‘faux links’ course in Hampshire offering all-year round golf saw more than 30 rounds a week being played by avid golfers using Arccos Smart Sensors to detect each shot hit.

“It’s fantastic to see so many of our members and visitors using Arccos as they strive to improve faster and pinpoint where to work on their game in practice,” said Sam Holloway, Golf Development Professional at South Winchester Golf Club. “The Arccos data is a massive help in all lesson formats as it allows us to identify a golfer’s shot tendencies and structure our tuition accordingly to provide appropriate drills and advice,” he added.

Founded in 1993, the Championship course measures almost 6,500 yards from the yellow tees and over 7,000 yards from the tips, offering a stern test to golfers of all abilities. Standout holes include the challenging 410-yard par 4 9th and signature 15th at 429-yards with a water hazard and out of bounds to navigate from tee to green.

Courses in Southern England dominated the ‘Most Played’ rankings for Arccos members using Smart Sensors in their clubs between January and December in 2022, with all of the top 10 courses located in the Southern counties. Only Redditch Golf Club and Aston Wood Golf Club in the Midlands and Tynemouth Golf Club in the North East proved the exceptions in the top 20 courses list.

Second on the ‘Most Played’ charts came Newbury and Crookham Golf Club – one of the oldest venues in England. Established in 1873, the relatively short par 69 mature woodland course measures just under 6,000 yards and presents a more strategical challenge for golfers of all abilities.

Hampton Court Palace Golf Club ranked in third place, followed by The Addington Golf Club and Shirley Park Golf Club in Croydon, the Bernard Hunt Course at Foxhills and Knole Park Golf Club in Sevenoaks taking seventh place.

Rounding out the top 10 in eighth was the Championship course at Cave Golf and Hotel, closely followed by Witney Lakes Golf Club and Hoebridge Golf Centre in tenth.

Other notable courses that attracted Arccos members last year included The Belfry’s Brabazon Course, the stunning Fidra Links at Archerfield, the iconic St Andrew Links Old Course, Royal North Devon and Woburn’s Marquess layout.

“Our 2022 usage round-up demonstrates just how dedicated our British Arccos Caddie members are in the pursuit of getting better,” said Andrew Turner, Vice President of Sales at Arccos Golf. “Golfers can get even more excited from what’s to come from Arccos this year with a host of new innovations in the pipeline that will enhance the user experience and offer even more accurate insights to help golfers play smarter in all situations during a round,” he added.

Arccos members have now recorded more than 690 million shots during 14.5 million rounds in 162 countries worldwide. The largest on-course dataset in golf sourced from 700 billion separate data points powers Arccos’ industry-leading Strokes Gained engine that allows a player to select their personal handicap goal, then provides customised analysis for every game aspect and each club in the bag.

Golf’s first Artificial Intelligence platform, Arccos Caddie automatically tracks your shots while delivering in-round insights and personalised Strokes Gained analytics for every game facet and each club in your bag. The system is highlighted by an A.I.-powered rangefinder, smart club distances and caddie advice for every golf hole on earth. These innovations helped new Arccos members who played at least 10 rounds lowered their handicap index by an average of 5.71 strokes in their first year of membership.

The Arccos Caddie system and the Arccos Caddie Link wearable are permitted under the Rules of Golf (USGA Decision Numbers 2018-0414 and 2020-0305).