SkyCaddie launches Masters social media campaign

Over 33,000 SkyCaddie fans on the company’s worldwide Facebook and Twitter channels are to receive original content celebrating the last 20 years of The US Masters, in a 20-day countdown to 2015’s first major tournament. Each day, followers will be told a different story from past tournaments, condensed into around 200 words and covering every Masters since Ben Crenshaw’s win in 1995.

The updates will be broadcast on SkyCaddie’s wide range of Facebook and Twitter feeds, covering SkyCaddie and SkyPro in both the UK and the USA, plus on the company’s other global social media feeds including the popular @SkyCaddieSteve Twitter channel, in which golf course mapping expert Steve Winstone updates over 9,000 Followers about where SkyCaddie’s latest professional on-foot course mapping team are that day.

The content is being created by Magic Hour Media, the firm’s UK public relations and marketing agency, which manages SkyCaddie’s social media channels on both sides of the Atlantic.