The 2014 Ryder Cup is set to drive unprecedented consumer demand this season as fans buy a new, expanded range of Official Merchandise. Following the European Team’s memorable victory on American soil two years ago, the fortieth edition of the biennial match is one of the most hotly anticipated golf events of all time – and the golf trade is gearing up to take advantage.
The 2014 Ryder Cup Official Merchandise collection includes an expanded variety of products ranging from clothing to collectables. Scottish producers, including manufacturers of tartan, cashmere and tweed, are among the official Ryder Cup licensees, selling to fans alongside globally recognised designer labels and sports brands. Gifts, glassware, golf art and a unique commemorative bank note are also among the products retailers can sell.
Paul Hedges, CEO of Foremost Golf retail group said, “We know what big business The Olympics and World Cup football have become – now golf has its own major international event, The Ryder Cup. This year, there is an outstanding variety of Official Merchandise, offering retailers excellent opportunities to sell products not only to their regular customers but the wider audience attracted by The Ryder Cup. It’s a tremendous opportunity for golf retailers to capitalise on a global sporting event in the UK.”