The world’s number-one golf content creator, Rick Shiels, will be wearing new footwear in his game-changing online content after signing an exciting partnership with golf footwear pioneers, ECCO GOLF, on a multi-year deal.

Shiels, who has amassed upwards of 2.1m YouTube subscribers since launching his channel in 2012, cited the stylish look and first-class performance of the shoes as key reasons in his decision to agree to the deal with the world-renowned Danish brand.

The UK-based creator, who also boasts more than 1.8m followers across Facebook, Instagram, and Twitter, has been wearing ECCO GOLF shoes in his content in recent weeks and has now put pen-to-paper on the official partnership.

“I’m thrilled to be joining forces with ECCO GOLF, having admired the brand for some time,” commented Shiels. “I pride myself on providing engaging, entertaining, and authentic content, and I’m delighted to be partnering with a brand which puts such a strong emphasis on delivering the very best shoes on the market.

“ECCO GOLF shoes offer the ultimate combination of comfort, style, and performance, which is something that became instantly apparent when I began to seriously put the designs through their paces on and off the course.

“It was a no-brainer for me to try out the brand’s shoes and I’ve now got full confidence that this partnership will go from strength-to-strength, having seen the exceptional quality first-hand. It’s great to be a part of the ECCO GOLF team, and I’m excited about what’s to come.”

ECCO GOLF footwear is amongst the most recognisable and innovating in the game, boasting industry-leading technology and eye-catching Scandinavian style. A family-owned company, founded in Denmark in 1963, ECCO has long been admired as one of the world’s top shoe brands, building its success on a product line-up crafted with top-quality leathers and meticulously tested to provide exceptional levels of comfort.

Speaking about the brand’s partnership with Shiels, ECCO GOLF Global Marketing Manager, Timo Vollrath, said: “This is a hugely exciting venture for us, and as real admirers of Rick’s content, we can’t wait to see him showcasing ECCO GOLF to his audience-base across the world.

“We have always been proud of the way in which ECCO GOLF shoes have altered the course of golf shoe design since we introduced the started the Hybrid Revolution with Golf Street in 2010, and showed the world that a golf shoe can be much more than ‘just’ a golf shoe,” he continued.

“Similarly, Rick’s influence across his channels has been truly immense and he has helped to open the door to the sport for millions of people across the world; truly showcasing that golf is more than a game. His content is quite rightly regarded as the best in the industry by many people, and we are greatly looking forward to working closely with Rick and his team on some exciting new projects. Watch this space!”

In addition to Shiels, ECCO GOLF shoes are worn in competition around the world by ECCO tour ambassadors Doc Redman, Lydia Ko, Caroline Masson, Henrik Stenson, Fred Couples, Erik van Rooyen, Niklas Nørgaard Møller, Nanna Koerstz Madsen, and Thomas Bjørn, among others. For further information about ECCO GOLF, please visit golf.ecco.com.

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.