RepSpark Connects PGA Show Brands and Buyers with Exclusive B2B eCommerce Platform Surrounding 2024 PGA Show

For a fourth consecutive year, RepSpark and the PGA Show have partnered to connect PGA Show exhibitors with golf and resort buyers who attend the annual global golf business event. The centerpiece of this partnership is the PGA Show Exclusive Community, powered by RepSpark, a digital discovery marketplace that connects Show attendees with exhibiting brands before, during, and after the 2024 PGA Show, held January 23-26, in Orlando, FL.

The PGA Show Exclusive Community eCommerce platform will help buyers explore exhibiting brands and request access to brands before the Show; support in-person connections during the Show; and offer an easy platform for follow-ups, continued connections and order management after the Show. Brands subscribed to RepSpark will be able to offer buyers a frictionless checkout experience when shopping their assortment. The PGA Show Exclusive Community platform will remain available into the Spring to support connections and extend the opportunity for buyers and brands to connect beyond the Show Floor.

RepSpark also will meet in person with industry brands and buyers in Orlando and support the event’s Live Fashion Show with a digital catalog featuring collections debuted in the Fashion Show and a QR code to immediately request reseller access.

“While hosting the PGA Show Exclusive Community for the summer PGA Buying & Education Summit, we provided the Live Fashion Show digital catalog for the first time. We found that the platform and Summit were a perfect complement for buyers to see new trends and immediately request reseller access to that brand through RepSpark. We are thrilled to continue this partnership and help support the growth of the golf industry at the PGA Show,” said Meghann Butcher, CEO and Founder of RepSpark.

“The RepSpark B2B Community has been a proven resource to build the business of participating brands and buyers at PGA Show events,” said PGA Golf Exhibitions Vice President Marc Simon. “Their recent additional support of the Fashion Show this summer was a valuable new resource for buyers to learn more about Fashion Show brands and is a great example of our continued work together to deliver new benefits for brands and buyers.”

Beginning in November, exhibitors can build and launch their PGA Show digital storefront, an online catalog to display the details of their brand and key contact information. In mid-January, attendees will be able to view exhibitors in the online B2B marketplace and initiate brand conversations to make the most of their time at the PGA Show.The PGA Show celebrates 71 years as golf’s largest global business gathering when it returns to Orlando in 2024. A dynamic community of PGA America Golf Professionals and industry leaders discover, experience, and test the latest products from new and leading brands, participate in wide-ranging industry programs, and network with peers to share ideas that inspire innovation, create solutions, and build business and passion for the game.

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.