Registration Opens for 2024 PGA Show

2024 Show Floor Already Exceeds 2023 Size; Significant Event Announcements Coming Soon

Complimentary registration for the 2024 PGA Show, Jan. 23-26, in Orlando, Fla., is now open for PGA of America Golf Professionals, LPGA Professionals, golf buyers and industry executives at The 71st edition of the longest running and largest global gathering of the golf industry is expected to be better than ever in 2024 as the Show Floor is already larger than last year with strong support from top and emerging brands, and exciting new event announcements are coming soon.

The PGA Show, organized by the PGA of America and PGA Golf Exhibitions, will bring together thousands of golf industry professionals from around the world who will source new products from nearly 1,000 golf and golf lifestyle brands, attend high-level industry presentations, participate in education and career workshops and connect in person with peers and golf leaders to drive continued growth of the sport and the business of golf.

PGA Show Week also will include multiple allied industry events, including the AGM Retail Conference (Jan. 23) and the PGA Show Education Conference (Jan. 23-26) at the Orange County Convention Center (OCCC) and the NGCOA’s Golf Business Conference (Jan. 22-24) at both the Rosen Centre Hotel and the Convention Center. The PGA Show Demo Day – where golf industry professionals test the latest innovations outdoors and learn best practices in coaching, club fitting and range operations – will be held Tuesday, Jan. 23, at Orange County National Golf Center. PGA Show exhibits, demonstrations, presentations and exciting, new special events will fill out the industry calendar Wednesday – Friday, Jan. 24-26, at the Convention Center.

“We are especially excited for this year’s PGA Show,” said PGA Golf Exhibitions Vice President Marc Simon. “In addition to a dynamic marketplace filled with top and emerging brands and the return of many popular programs, we are introducing new Show Floor features and industry events that will elevate the experience and bring fresh elements to our industry’s annual global business gathering.”

Attendance at the 2024 PGA Show is restricted to PGA of America Golf Professionals and golf industry personnel. Attendance and registration guidelines are available at There is no event registration fee for qualified golf industry professionals through Dec. 1, 2023. Beginning Dec. 2, 2023, PGA of America, LPGA and International PGA Professionals can continue to register at no charge, while other industry personnel will incur a $80 event registration processing fee through Jan. 21, 2024, and a $199 fee at the PGA Show through Jan. 26, 2024.

Registration for the PGA Show Education Conference will open soon at PGA Show Education Conference early registration savings will be available through Dec. 1, 2023, with additional savings available for PGA of America Members and Associates, LPGA Professionals, International PGA Members and PGM Students.

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.