PGA announce partnership with coffee experts Lavazza

The PGA is delighted to welcome Lavazza, a leading global coffee brand, to its exclusive partnership programme.

As a PGA Partner, Lavazza will offer PGA Members, based at golf facilities across the UK and Ireland, the opportunity to stock and serve a wide range of products including RFA and organic certified blends which contain coffee from plantations supported by the Lavazza Foundation.

To ensure all golf facilities have the opportunity to offer their customers a taste of Italy in every cup, a full coffee solution will be provided by Greenworks. This includes machines, coffee, service and marketing.

Favourable rates will be available on initial coffee machine purchases plus ongoing discounts on refills alongside branded marketing support.

Tristan Crew, PGA Executive Director – Member Services, commented: “The PGA is delighted to partner with such an historic and popular brand in Lavazza.

“This is an exciting opportunity for PGA Members to offer their customers a range of classic Italian coffees, which will no doubt prove hugely popular with members and visitors at golf facilities nationwide, whilst also providing a beneficial revenue stream.

“We look forward to working with Lavazza and the team at Greenworks who will provide a high-quality service to PGA Members.”

From machines to capsules and beans, Lavazza can offer a wide range of solutions for PGA Members and their attached golf clubs to offer customers excellent products and services in every space and context.

Established in 1895 and present in more than 140 countries, the company has been owned by the Lavazza family for four generations.

The company selects its blends from countries across the coffee growing belt, offering a wide portfolio of coffees designed to suit all tastes.

Peter Simpkins, Commercial Director – Lavazza Coffee UK, commented: “At Lavazza, our mission is to deliver premium quality products and services to the coffee-loving community.

“This mission is underpinned by the work of the Lavazza Foundation which supports 130,000+ coffee producers in 19 countries. Through partnering with The PGA, we can offer the golfing community a wide-range of products including RFA and organic certified blends which contain coffee from plantations supported by the Lavazza Foundation.

“The partnership will be supported by Greenworks, their industry experience coupled with their vast range of machines means there will be a solution for every need, offering the full coffee solution within your golf club.”

To find out more about Lavazza, please visit

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.