Oscar Jacobson set for record pre-book growth

In the first season under the management of Worldwide Golf Brands, the premium apparel brand has experienced significant year-on-year prebook growth for the period up to November 15th.

After recently acquiring a multi-year license to manage the brand within the UK & Ireland, Worldwide Golf Brands have made a fast start in their drive to strengthen Oscar Jacobson’s position within the apparel sector.

Recent investment in their business is already paying dividends as they look to give Oscar Jacobson the platform for a successful period of sustained growth in the UK & Ireland.

Commenting on their early success, Managing Director Graeme Stevens said, “we have a strong offering of products across the range but the shirt collection has been instrumental to the growth, with customers really liking the mix of shirts we are offering. We have introduced new designs like the Stanton and Fulmer and added new colours in key styles like Boston so the retailer can have continuity with their existing stock, it has proven to be a real winner.”

The Oscar Jacobson brand has been built on a design philosophy which delivers a desirable blend of style, performance and function by combining the latest fashion trends with cutting edge technologies. The Spring/Summer 2020 collection embodies this philosophy, combining a variety of timeless classics and performance-based products with contemporary designs to find the sweet spot where fashion and function meet.

Speaking about the future of the Oscar Jacobson brand, Stevens remarked, “we will continue to remain true to the core brand values, whilst evolving the brand to meet the changing needs of the modern golfer. We are excited by the direction we are able to take Oscar Jacobson in and I am very much looking forward to seeing what the future holds for this great brand.” 

Worldwide Golf Brands are still taking pre-orders for the Oscar Jacobson SS20 Collection and you can contact your local Area Sales Manager for more information.

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.