After less than a month on the market, PING G drivers, fairway woods, hybrids and irons were the number one sellers in their respective categories for February in the UK, according to Golf Datatech LLC, which tracks golf equipment sell-through data for the United Kingdom.
In addition, PING sustained its position in the 2016 UK market as the number one hardware brand, having led in the all club revenue share for the previous two years.
“We’re very appreciative that golfers continue to put their confidence in our latest technology,” said PING Chairman & CEO, John A. Solheim, about the new G Series which arrived in golf stores on February 11th.
“The new G lineup offers golfers the performance they need to lower their scores and enjoy the game more. To be the top seller in all four categories is very rewarding and another testament to our engineering and manufacturing teams that ensure our product delivers the innovation and quality that PING was founded on more than 55 years ago.”
Tour acceptance for the G driver and fairway woods has been swift, with the majority of PING staff players around the world switching to the new clubs immediately, including Bubba Watson and Louis Oosthuizen. Both players have already won with a G driver and fairway wood in their bags.
“As the custom-fitting leader, we rely on the expertise of over 1,500 UK PING account holders dedicating their time to individually custom-fit their golfers to ensure they get clubs that are best suited to their games,” Solheim added.
“They embrace our belief that custom-fitting makes a huge difference in helping golfers play better and get the most out of their ability. The early success of the new G products is evidence that golfers are being properly fitted, comparing their results and seeing measurable improvements in their games.”