Lyle & Scott showcases A/W 15 range

The ground floor of Lyle & Scott’s Carnaby Street flagship store has been radically remodelled to represent a nine-hole golf course for the month of August, with each hole showcasing a different facet of the company’s A/W15 Performance Golf range. The layout of the ‘course’ steers customers through core merchandise, all-weather product, and seasonal capsules, before finally culminating in accessories.

Golf flags signpost the different garments and their technical features, while turf hems the perimeter of the store, and grass-scented room spray completes the scene. Lyle & Scott says the refit of the space provides an immersive and sensory experience appealing to the avid golfer or curious passer-by.

The transformation extends to the exterior of the store, with the installation of a digital interactive window. The window invites onlookers to take their best golf swing, using motion-sensor technology. All successful holes-in-one will be rewarded with a free Performance polo shirt, with all other efforts receiving 10 percent off an instore spend.

The range caters for the all-weather golfer to the fair weather player by fusing technical performance features with contemporary fits and designs. Garments have been engineered to heighten freedom of movement and comfort by using a range of modern performance attributes such as waterproof and breathable fabrics, four-way stretch and nano technology.

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A graduate of Cardiff University’s highly respected post-graduate magazine journalism course, Andy has successfully edited four different publications across the B2B, trade and consumer sectors. He is skilled at all aspects of the magazine process in addition to editing websites and managing social media channels.