LYDIA KO PAYS HOMAGE TO HERITAGE WITH CUSTOM-DESIGNED ECCO GOLF BIOM G5

ECCO GOLF ambassador, Lydia Ko, has combined her South Korean and Kiwi heritage with a custom version of the brand-new ECCO BIOM® G5 shoe as part of the brand’s AW22 collection. Ko has helped to create a sleek, stylish version of the BIOM® G5 that reflects both her personality and her dual-nationality roots.

Ko has designed her ECCO BIOM® G5 with cherry blossoms styled onto one side of the shoe, and black ferns on the other, paying homage to her country of birth, South Korea, and the country in which she grew up, New Zealand, respectively.

In addition, Ko’s signature is emblazoned on the inside of the shoe, along with her logo on the tongue. The shoe is a fitting tribute to one of the world’s greatest female golfers, who has close to 30 tour victories to her name, including two major championships.

“I’m extremely excited to join forces with ECCO GOLF to create my own unique take on the brand-new BIOM® G5 shoes,” commented Ko. “ECCO GOLF is renowned for raising the bar for golf shoe design, and it’s fantastic that I have had the chance to stamp my personality on this new style.

“The features we have added to the BIOM® G5 are very close to my heart, and it’s going to be really cool walking the golf course week-in-week-out with the black ferns and cherry blossoms on my feet. Hopefully I’ll be wearing them to lift plenty more trophies in the future!”

Advanced, athletic performance is mixed with a premium, progressive and sporty design in the new ECCO BIOM® G5. The next generation of the BIOM® phenomenon is engineered with ZARMA-TOUR® spikes, which are combined with innovative hybrid grooves for superb traction and stability.

BIOM® NATURAL MOTION technology, with an updated last, allows the foot to move more naturally, while supplying anatomical, low-to-the-ground support and stability, as well as a snug fit. Whatever the weather, GORE-TEX technology offers 100 per cent waterproof protection, whilst the BOA® lacing system is designed to provide the wearer with a premium, simple lacing option that offers a snug, easily adjustable fit.

ECCO FLUIDFORM™ Direct Comfort Technology ensures a finely-tuned balance of cushioning and rebound, while creating an integral, flexible and durable bond without the compromises common with stitched and/or glued assemblies.

Fashioned from embossed ECCO Performance Leather and a sporty mesh, the shoe has a contemporary, athletic design, including an eye-catching midsole and colour blocks on the side. A low toe profile gives it a sleeker silhouette, with the women’s shoe offering a more refined and feminine aesthetic.

ECCO BIOM G5 LK: £220

ECCO GOLF shoes are worn in competition around the world by Thomas Bjørn, Fred Couples, Erik van Rooyen, Doc Redman, Nanna Koerstz Madsen, Niklas Nørgaard Møller, Henrik Stenson and Caroline Masson, among others. For further information about ECCO GOLF, please visit golf.ecco.com.

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.