Industry Professional Registration opens for 2021 virtual PGA Merchandise Show at

Registration for the virtual 2021 PGA Merchandise Show, Jan. 26-29, 2021, is now open for PGA and LPGA Members, golf buyers and industry professionals at  Registration for media will open shortly.

The 68th edition of the PGA Merchandise Show shifts to an all-virtual format to drive business, education and networking through a highly-interactive PGA Show Virtual Experience and Marketplace, allowing PGA Professionals, golf retailers, industry leaders and manufacturers to participate from the safety of their homes, facilities or offices. The easy-to-use platform will feature new product launch events, dynamic exhibitor showrooms, e-commerce applications, education sessions, industry presentations, one-to-one meetings, group networking, special events and PGA/LPGA player engagement programs.

Attendees will be able to source thousands of products from vetted new companies, as well as traditional market leaders and established manufacturers such as aboutGolf, AHEAD, Bridgestone Golf, Bushnell, Callaway Golf, Cleveland/Srixon/XXIO, Club Car, Cobra PUMA Golf, Donald Ross Sportswear, Dunning, ECCO, E-Z-GO, FlightScope, FootJoy, Foresight Sports, Greg Norman Collection, Imperial Headwear, Mizuno, Pukka, Pride Sports, Skechers, Sterling Cut Glass, Titleist, Toptracer, Under Armour, U.S. Kids Golf, Yamaha Golf Car and many more. Multiple exhibitors will host virtual product launch events, merchandise education sessions, video demonstrations and one-to-one buyer virtual meetings.

Complimentary industry presentations and a low-cost virtual education conference will provide comprehensive professional development opportunities.  Additionally, the NGCOA’s Golf Business Conference will be delivered on the PGA Show virtual platform, Jan. 25-27, 2021.  While access to the virtual marketplace, industry presentations and multiple education sessions are free of charge, the full PGA Show Education Conference of more than 30 virtual live and on-demand seminars is available to PGA and LPGA Members for $95 and all other industry professionals for $125. PGA Professionals are able to earn MSR credits for daily virtual event participation and for each education session.  Education details and registration are available during online event registration at

Marketplace appointment scheduling will be available prior to PGA Show Week in January, with full event content provided live during PGA Show Week, Jan. 26-29, and available on-demand for an extended time after the PGA Show concludes. The exhibitor marketplace will remain open on an ongoing basis to help exhibiting companies and buyers drive commerce throughout 2021.

Callaway Golf, FootJoy and Titleist are Platinum Sponsors and Cobra PUMA Golf is a Gold Sponsor of the 2021 PGA Show Virtual Experience and Marketplace.


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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.