IN STORE NOW: CALLAWAY APPAREL A/W 2024 FOR MEN

The new Callaway Apparel 2024 Autumn/Winter Collection for men is in-store now, bringing together a host of leading fabric and performance innovations for the all-weather golfer.

The launch of Autumn/Winter 2024 underlines Callaway Apparel’s commitment to ‘We Fit The Game’, with a clean and classic collection of advanced WeatherSeries™ products for the very best performance on the golf course.

Each garment has been specifically designed to protect against the cold, wind and rain, and the collection offers versatility across a multitude of layering options including wind jackets, vests and fleeces.

A host of standout new introductions in the Men’s range include the all-new wind and water-resistant Sherpa Vest, featuring a four-way stretch, soft shell outer and a highly thermal Sherpa fleece lining.

Offering a luxurious feel, the new Aquapel® Premium Hoodie showcases an Aquapel® finish, featuring a thermal brushed inner fabric and Swing-Tech® Technology.

For all-weather performance, 2024 also sees a hugely upgraded StormLite II Waterproof Rain Suit, a lightweight waterproof solution with a jacket showcasing Swing-Tech® Technology.

Aquaguard pockets, Velcro cuffs, a two-way zipper, chin guard and adjustable toggle hem are all strong features. The accompanying Trousers feature three-layer knit fabric with stretch and comfort-stretch waistband.

One of the collection staples is the thermal Hex Fleece, with a thermal brushed interior and a hexagon pattern exterior for added texture, it benefits from Callaway’s Opti-DriTM moisture-wicking technology, for both a dry and warm feel.

Commenting on the launch of AW24, Helen Willsmer, Brand Director at Callaway Apparel, said: “This is a very focused and succinct collection for men which we are extremely proud of. It’s a beautiful, instantly appealing collection that will perform at the highest level for the all-weather golfer.”

Aligned to the hardware brand, a host of industry-leading key technologies sit at the heart of the products within its COLD. WIND. and RAIN. sub-categories.

COLD. offers PrimaLoft® functionality at the very highest level. It’s also water-repellent and breathable. This insulation filling protects the body from moisture and keeps you dry and warm. In addition to optimum thermal output in all conditions, PrimaLoft® simultaneously ensures a low weight without increasing volume.

WIND. garments feature SINGTEX® STORMFLEECE, a breakthrough technology for the textile market that not only helps shield the wearer from biting autumn and winter chills, but also remains extremely lightweight and eco-friendly.

In RAIN. Nanotex Aquapel® uses eco-conscious water repellence technology that works at the molecular level of a fabric’s fibres, creating ‘whiskers’ that change the surface tension of the fabric, making it highly-resistant to water.

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