As announced in the last issue of GOLF RETAILING magazine, Golf apparel specialists, New Venture Active, have an agreement with the British menswear brand, Hackett London, to bring its first ever golf range to market. Under a 10 year deal, New Venture Active will design, manufacture and distribute Hackett Golf across the world from its UK head offices.
Hackett already has successful partnerships across various sports including, Aston Martin Racing, Williams Martini Racing, British Polo day and the London Rowing Club. Golf is the next natural progression for the brand and the products in its first collection are designed to suit the needs of the Gentleman Golfer – whatever his age.
“This is one of the most exciting projects that I have been involved in during my career in the golf industry,” comments NVA Managing Director, Jon Camp. “Hackett is such an inspirational, classic, British brand. Working with them to create golf products that reflect their clear brand identity has been a pleasure. I am confident that the industry will be impressed with the quality and the style it delivers.”
The first collection will be available for Spring/Summer 2017. The range consists of classic, traditional and sporting products including polo’s, outerwear and accessories. All designs have been created with using luxury yarns and are complemented with detailed finishes. Retailers interested in viewing the collection should contact New Venture Active to arrange an appointment.