Golfboo.com, the golf-specific travel search engine and comparison website, has reported a massive increase in traffic after a number of promotional activities at the height of the 2014 golf season. Following a month-long summer campaign, during which the Golfboo.com roadshow attended four of the European Tour’s most prestigious events, it saw a 285 percent surge in online users.
The team at Golfboo.com set-up within the tented villages of the Nordea Masters, the BMW International Open and the Alstom Open De France to connect with consumers, an approach that proved highly successful.
Golfboo.com has also joined forces with leading European golf media including Golf Monthly, Germany’s Golf.de and French sports newspaper L’Equipe. The Golfboo.com search engine and price comparison technology has been integrated within the home page of each media outlet’s website, bringing the service to a greater number of golf fans than ever before.
Golfboo.com co-founder Fabio Peral commented, “Everyone at Golfboo.com is genuinely delighted that our summer programme of activities has generated so much interest in our one-of-its-kind online service. We were confident that spreading the word on Golfboo.com to avid golfers attending some of the European Tour’s best-supported events would result in an immediate increase in the number of people realising the potential of our site, and so it has proved. After just over a year since launching, we are now becoming the firm favourite among thousands of golfers across Europe when it comes to booking real time tee times and golf holiday packages, a trend we can only see developing further.”