G/FORE UNVEIL THE G.112

G/FORE, known for its vibrant and functionality-focused golf performance wear, introduced the highly-anticipated G.112 (pronounced gee-one-one-two) Golf Shoe yesterday. The G.112 unites cutting-edge innovation with quintessential G/FORE styling resulting in athletic performance and out-of-the-box comfort.

Merging stability, comfort and a progressive aesthetic, it’s the go-to shoe for all day play on the course. The low drop design provides additional turf traction and steady footing with a single piece rubber pattern wrapped onto a high rebound EVA outsole. The TPU shank at the sole provides superior lightweight arch support while the upper is designed with lightweight leather P.U. for waterproofness and all-weather protection.

Every detail was thought through on this design earning it the tagline “Turf Tested. Tour Rated.” Just ask the range of tour players from Thomas Detry to Ryann O’Toole who vetted the shoe during the lengthy design process.

In addition to the twenty-four men’s colourways (four are available in unisex sizing), the women’s specific assortment is available in six colours with a removable kiltie accent, providing versatility for any look.

To celebrate the launch of the G.112 Golf Shoe and the 123^rd U.S. Open taking place in their backyard of Los Angeles, G/FORE has taken over the city. Whether you’re a local, or in town for the event, look out for striking billboards, wrapped transit buses, and wheat-paste advertisements around the city. Make sure you don’t miss their vibrant and large-scale activation at celebrity hotspot Craig’s, or their retail tent at The Los Angeles Country Club to see the G.112 in full force.

Retailing at £180 / €230 / $225, the G.112 collection is available for purchase now at gfore.com, gfore.co.uk, G/FORE Supply stores in Palm Beach and Scottsdale, select green grass shops across the U.S., and internationally.

For more information on G/FORE and to shop new apparel, footwear, and accessories, visit www.gfore.com.