Foremost professionals had great success with the Titleist Ball Personalisation promotion leading up to Christmas. Foremost participants sold over 5,000 dozen Titleist balls during the promotion, equating to almost 45 percent of total national sales for the Titleist promotion in the UK.
230 of Foremost’s 305 EMP Professionals participated in the campaign and led the way by achieving record sales of 3,297 dozen Titleist balls. This represents a 48 percent increase over the previous record of 2,222 achieved by the group’s EMP professionals during last winter’s promotion and accounted for 63 percent of sales achieved across the Foremost Group.
Andy Martin a director of Foremost commented, “The annual Titleist Ball Personalisation promotion is always popular and this year it has been more successful than ever before. We have just crunched the numbers and they show a sales increase of almost 40 percent over last year’s record figures. Group sales are up 38 percent on 2013 while sales generated by our participating EMP members have increased by a massive 48 percent over the same campaign 12 months ago.
“What is most important for us is that the campaign illustrates how our participating professionals are in fact increasing sales when there can be so much negativity in the industry especially in what are seen as the traditionally quieter months for green grass golf professionals. Our systems generate the online orders for our member professionals but the customers then collect conveniently from their professional shop”.
Commenting on behalf of Titleist, Spencer Manning, UK & Ireland sales manager for Titleist said, “2014 was a very strong year for the Titleist brand and our partnership with Foremost. The Christmas Personalisation promotion was a great success for the Titleist brand with more golfers than ever choosing to purchase a dozen personalised balls for Christmas. The Foremost group, driven in the main by their successful EMP programme, once again played a pivotal role by achieving record sales levels. This latest achievement capped off an outstanding year for both Titleist and Foremost and we look forward to furthering our partnership in 2015”