Foremost states that customers of professionals in the purchasing group have been buying Titleist golf balls in record numbers during the recent ‘4for3’ ball promotion. Participating Foremost members saw their sales of Titleist Pro V1and Pro V1x golf balls increase by an impressive 20 percent relative to the comparable figure during the same promotion in 2014 and they also saw their share of nationwide sales at all participating golf retail outlets rise from 30 percent to 36 percent year-on-year.
The final figures show that it was Foremost’s Elite Marketing Programme (EMP) members enjoyed the biggest sales during the promotion which ran from 17 March to 17 April throughout the UK and Ireland. The nearly 250 EMP members who participated in the programme claimed 63 percent of the group’s overall sales during the promotion, with half of those sales being generated by the dedicated web-based online ordering system where customers can conveniently place their order and then collect at the Foremost EMP member’s store. This online service is exclusively available for EMP professionals.
Spencer Manning, UK and Ireland sales manager for Titleist, commented, “Titleist’s Loyalty Reward promotion reached record heights in 2015, as more UK and Irish consumers than ever took advantage to personalise the number-one ball in golf for the start of the season. It was particularly pleasing to witness the significant growth in participation and sales that took place from within the on course channel.”
Foremost director Andy Martin commented, “I am delighted to report that for the fifth year in-a-row Foremost members enjoyed record sales during the recent Titleist ‘4for3’ ball promotion. That performance provides further proof that Foremost members are continuing to win the battle against their retail rivals and it is our EMP members who are leading the way. There’s no doubt Foremost EMP members in particular are bucking the trend in what remains a relatively stagnant market.” More at: www.foremostgolf.com