FootJoy unveil the Premiere Series

FootJoy are introducing the Premiere Series, a modern representation of the classic golf shoe for men and women to their line up for 2021,

Designed in collaboration with several PGA Tour players, the Premiere Series will feature three new upper designs, inspired by the past but made relevant for today. Each collection uses soft, supple premium leather uppers and ultra-lightweight materials.

The Tarlow collection (SRP £169.99) is inspired by Bill and Dick Tarlow, who bought the FootJoy business in 1957 and focused the brand primarily on golf. The Tarlow collection, a modern interpretation of the timeless cap toe design, uses a natural grain leather in the vamp and the quarter, complemented by a coordinated croc print in the heel, cap toe and eyestay. The midsole is complemented by a natural leather welt and contrast stitch.

The Packard collection (SRP £159.99) is inspired by Frederick Packard, FootJoy’s founder and a shoe pioneer who drove the adoption of many modern manufacturing and design innovations still employed today. The Packard collection features exquisite detailing and a pebble grain leather in both the vamp and the quarter. The collection uses a calfskin croc print accent in the saddle area, complemented by a natural leather welt and contrast stitching.

The Flint (SRP £159.99) was Inspired by Perley Flint, a young Harvard graduate and avid golfer who designed FootJoy’s first golf shoe in the 1920’s, this spikeless only collection is clean and refined. A smooth ChromoSkin leather is used in the upper, highlighted by embossed detailing on the saddle area, a refined FJ ornament as well as piping on the side. Inside the shoe, you will find premium lambskin linings and a new fitbed for exceptional comfort.

The Premiere Series utilises the all-new VersaTrax+ outsole. This anti-channelling tread pattern is engineered to provide grip for any lie or angle, providing total traction coverage, reducing any slippage. VersaTrax+ utilises multiple TPU compounds to grip any surface – a harder TPU for on-course grip and a softer TPU for traction on harder surfaces.

Tour proven, the Premiere Series will be worn by more Tour players in 2021 than any other golf shoe, including Justin Thomas, Adam Scott, Ian Poulter, Webb Simpson and many, many more. Even during testing the Premiere Series was the shoe chosen by more players at the 2020 Masters Tournament than any other.

“I was lucky enough to work with the team over the last several years to talk about what’s needed for the best golf shoe out there,” said Adam Scott. “My big belief is that FootJoy should have the best golf shoe out there and I believe they’ve achieved that with the Premiere Series.”

“I love ‘em,” said Webb Simpson. “They are a bit classic, which remind me of what I wore growing up, but definitely have a super modern twist while keeping that FootJoy look.”

“They feel super comfortable the moment you put them on,” said Ian Poulter. “They don’t need breaking in which is a massive plus, and I also obviously love the fact I can customise them!”