FootJoy increase market share

Following the successful launch of its 2015 range of high-performance golf shoes, FootJoy have announced an increase in its market share, with the brand now claiming 51.6 per cent of the value of all golf shoes sold in the UK.

Encompassing the period January-August 2015, the latest figures confirm the Mark of a Player brand’s market share has risen by 6.5 per cent in the last two years and continues to sit above the nearest competitor. FJ has also seen five of its shoes – Contour, D.N.A, HydroLite, HyperFlex and DryJoys TourT – feature in the top six selling models of the year.

“We’d like to thank all our retail partners for the very important part they’ve once again played in promoting FootJoy shoes this year,” commented Richard Fryer, FootJoy sales and marketing director. “The brand has almost 100 years of history, but the success in recent years with products like D.N.A. and HyperFlex shows how FJ continues to reinvent itself and come up with designs that satisfy the demand across a broad spectrum of potential customers.”

In 2015, FootJoy has remained the overwhelming choice for players on all major professional Tours across the world, with around 66% of European Tour golfers opting for FJ when striding the fairways. Traditional FJ shoes such as FJ ICON, ICON Black and DryJoys Tour continue to be favourites with leading players on the PGA Tour, including the likes of Henrik Stenson, Zach Johnson and Brooks Koepka.

“This year has once again been a great one for FootJoy on Tour and further proves that, when it really matters, more of the best players in the world choose to rely on the best golf shoes on the market,” added Fryer.

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A graduate of Cardiff University’s highly respected post-graduate magazine journalism course, Andy has successfully edited four different publications across the B2B, trade and consumer sectors. He is skilled at all aspects of the magazine process in addition to editing websites and managing social media channels.