FAMOUS SUN MOUNTAIN GOLF BRAND GETS A MAKEOVER

Sun Mountain, the authentic golf bag, golf cart, travel gear and outerwear company behind many of the game’s most successful product innovations over the past four decades, has undergone a radical brand makeover designed to boost its global growth in coming years.

The new-look Sun Mountain follows the acquisition of the famous company in March last year by the Los Angeles-based Solace Capital Partners private equity firm and the adoption of an ambitious three-year strategic plan intended to maximise the brand’s full sales potential.

“We’re now in a position to drive the brand forward as never before and offer golfers an even greater choice of products in those categories where Sun Mountain is often the clear market leader or leading innovator,” said CEO/President Ed Kowachek, who has been with the company for 38 years. “Our aim has always been to provide golfers with game-changing gear that just keeps getting better and we’re on track to deliver more of the same in the years ahead.

“Thanks to an expanded in-house design team, golfers and our retail partners across Europe and Scandinavia can look forward to seeing even more new lines reflecting the quality of our functional Ahead of Time designs, high-end materials and manufacturing attention to detail in a wider selection of options,” he added.

Sun Mountain has been the #1 or #2 golf bag brand in the U.S. since 2007, with the record-breaking C-130 cart bag currently the top-selling model. First to introduce a bag with an integrated stand mechanism, its pioneering Eclipse model became a record seller.

It was also the first brand to launch a fully waterproof bag that became known in Europe as the H2NO, followed by other notable landmarks such as the E-Z Fit Dual Strap System a decade ago, the 14-way club divider and the Eco-Lite bags made using fabric from 25 recycled plastic bottles released in 2019.

The award-winning travel gear includes the ultra-manoeuvrable ClubGlider range and the compact Kube carrier that are market-leading club transport bags; while the trendsetting   3-wheeled push carts feature the popular Speed Cart V1R and PX3 models, plus a host of accessories; and the golfing outerwear range designed to extend the playing season for men and women includes the most technically advanced and stylish jackets, pants and pullovers.

For more details of the Sun Mountain ranges, visit https://www.brandfusion.co.uk/ourbrands/sun-mountain.

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.