Etiqus makes it tick for golf

Etiqus is a new British timepiece brand with Swiss made movements designed specifically for golfers. The Etiqus collection consists initially of 24 timepieces (17 for men and seven for women) with many subtle details and features including a dimple patterned face that gives the 3D effect of a golf ball and a bezel inspired by R&A ‘pace of play’ guidelines. Prices range from £179 to £329.

Etiqus (derived from etiquette) donates £5 from each purchase, and supports other charitable events, to raise money for The Golf Foundation, which gives children and young people the opportunity to experience golf and the life skills it has to offer.

Gary Butler, founder of Etiqus stated, “I was aware that there wasn’t an affordable watch brand on the market that solely targeted golfers. A watch is a great way to communicate something about your sporting interests and it is this gap in the market, which inspired me to develop a timepiece brand exclusively aimed at those who have a passion for golf and want to be recognised for it.”

Etiques runs an affiliate programme for golf professionals who promote the brand and get a commission for every purchase they generate. To find out more details about how to become an affiliate, visit: