Original Penguin Golf, known for its unique, humorous and detail-oriented clothing, today announced the launch of its new Autumn/Winter 2023 collections for men and women, inspired by the great outdoors and 60s space age fashion.

Perfectly marrying high street trends with edgy golf course chic, Original Penguin Golf, supported by global brand ambassador and Open Champion Cameron Smith, continues to fuse bold styling with tried-and-tested designs for golfers looking to inject a modern look into their golfing wardrobe.

AW23 still shines a spotlight on intelligent design with the use of recycled and sustainable materials across the entire collections, while using premium high-gauge, dull polyester/elastane blends on all knits, fluorocarbon-free performance finishes, and PrimaLoft™ for lightweight warmth.

European Brand Director, Helen Willsmer, commented: “Original Penguin Golf is on a rapid growth curve as we continue to establish our brand and products with consumers. Demand continues with momentum as we offer a unique point of difference, and the 2023 Autumn collection portfolio is no different.”

Men’s Collection

Inspired by a trend towards the ‘great outdoors’ as consumers’ appreciation for their environment and surroundings continue to grow post-pandemic.

Munsingwear archives remain an endless source for print and pattern inspiration. AW23 print concepts were curated with the golfer in mind and designed for versatility and multi-layering in the Autumn and Winter periods.

Colour palettes are grounded in navy and neutral tones of camel and oatmeal. Key colours like Mediterranean blue and strawberry ice pink are important as trans-seasonal shades within the fashion lines.

Polar Pete Series

Expanded for AW23 with on-trend layering and outerwear with great performance for those playing in all weather. All fabrics and performance features continue to be crafted with sustainable yarn blends and eco-friendly technologies.

Key pieces include new insulated Puffers with PrimaLoft™ featuring durable micro-ripstop, water repellent fabric, and 600-fill power insulation with welded baffles. Puffers can be worn on windy days on the golf course or just around town!

The new lightweight Pete trademark Wind Jacket in 100% nylon with water repellency is also a great option as a trans-seasonal staple.

For the first time, a new Earl Waterproof Suit features a 15000 MMU waterproof rating and iconic Earl piping. It’s fully seam-sealed with water repellent zippers. The jacket has gusset side panels for flexibility and the trousers feature adjustable hem cuffs.

Women’s Collection

Inspired by Vasarely Op Art and 1960s space-age fashion from Courrèges, Pierre Cardin and Paco Rabanne.

Colour palettes are a balance of timeless neutrals and uplifting brights, with black iris, navy and tobacco brown grounding the overall look of the collection. Additionally, digital lavender and nautical blue provide trans-seasonal appeal.

OPG Women’s prints, just like the Men’s Collection, have become iconic. This season sees the introduction of floral prints and patterns in a fun ‘OP Art’ aesthetic on luxury recycled yarn fabrics.

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.