ECCO GOLF Unveils Groundbreaking LT1 Golf Shoe with brand-new ECCO LYTR Technology

Global golf footwear innovators, ECCO GOLF, are proud to introduce their latest game-changing innovation, the ECCO GOLF LT1. The shoe sets a new standard in lightness and comfort, redefining the golf shoe experience with the introduction of ECCO’s groundbreaking LYTR technology.

At the heart of the LT1 shoe lies ECCO’s most recent technological advancement: ECCO LYTR. This revolutionary tech combines ECCO’s renowned FLUIDFORM technology with all-new ECCO LYTR Foam, a cutting-edge material engineered to deliver unparalleled cushioning and rebound. ECCO LYTR Foam is seamlessly integrated into the shoe’s sole using FLUIDFORM technology, and when combined with ECCO’s ultra-soft PHORENE material in the midsole, it creates a flexible, cloud-like sensation for the wearer.

ECCO LYTR represents a seismic shift in golf shoe innovation as ECCO GOLF has reimagined the mechanics of both walking and golfing. The LT1 is not just about extraordinary comfort. ECCO has also integrated a number of their other advanced technologies into the shoe, including the E-DTS™ NET design on the outsole, an evolution of the acclaimed DYNAMIC TRACTION SYSTEM™. This ensures exceptional durability and provides golfers with unrivalled multi-directional traction for superior performance on-course.

The ECCO GOLF LT1 also offers a sporty, contemporary look, with an outsole that provides a modern visual twist to the shoe. Notably, the shank, which guarantees stability and prevents twisting, is visible through the sole, adding a vibrant pop of colour to the overall design.

Additionally, the brand-new model will be available in both a lace and BOA style for both men and women, and feature a waterproof membrane that keeps the foot dry and comfortable in wet conditions.

Timo Vollrath, Head of Global Marketing at ECCO GOLF, stated, “The ECCO GOLF LT1 is a game-changer in every sense. We’ve harnessed our latest technologies to create a golf shoe that offers golfers an experience like no other. It’s testament to our dedication to providing innovative and top-quality products to golfers worldwide.”

ECCO GOLF shoes are worn in competition around the world by Henrik Stenson, Thomas Bjørn, Erik van Rooyen, Doc Redman, Lydia Ko, Nanna Koerstz Madsen, Niklas Nørgaard Møller, Freddy Schott and Caroline Masson, among others. For further information about ECCO GOLF, please visit golf.ecco.com.

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.