CSARA SELECTS SPORTS IMPACT FOR PR & MARKETING DRIVE

CSARA, the premium women’s golf and leisurewear brand, has selected award-winning PR, Marketing & Sponsorship agency Sports Impact to represent its high-performance apparel collections for golf and everyday wear.

The new partnership will involve the agency managing communication and media relations, plus advising on advertising activity to drive awareness of the latest collections through strategic storytelling on how the brand is redefining women’s golf and athleisure wear.

CSARA launched its debut clothing range in June 2025 after Founder, Claire Griffiths was left uninspired by the clothing options available to women golfers upon taking up the game of golf three years ago. She therefore set out to deliver versatile clothing that is both functional on the golf course as well as in everyday life, from gym and training sessions to lunch with friends and travel.

“The lack of truly versatile women’s golf apparel that could move seamlessly from the course into everyday life was impossible to ignore, so I founded CSARA to change that,” said Claire. “Every piece is designed to make women feel confident, considered and comfortable, whether they’re playing, travelling, training or simply living their day.

“Partnering with Sports Impact is an exciting step as we continue to build CSARA with intention. Their understanding of both the trade and consumer landscape within the golf industry, combined with a strong industry network, will support our next phase of growth and help us reach more women who are looking for performance without compromise,” she added.

“We’re delighted to be representing CSARA and can’t wait to build on the strong start since the popular launch last year,” said Sports Impact CEO, Natalie Collard. “Women’s golf is going from strength to strength right now so we’re really excited to promote the latest brand and product storylines straight away,” she added.

Since 2001, Sports Impact has delivered bespoke marketing communications services to clients across the globe. Specializing in golf while extending its expertise to football, rugby, tennis, and skiing, the agency crafts carefully thought-out strategies, as well as advises on tactical advertising and cost-effective sponsorships to deliver standout exposure.

Among the global brands and venues represented by Sports Impact are Brand Fusion International, Duca del Cosma, Galvin Green, Golf’s Greatest Holes, KBS, Motocaddy, Murrayshall, New Balance Golf, Par Up, Prostate Cancer UK, Sun Mountain and Wilson Golf.

For more information on CSARA and its latest collection, visit www.csaraofficial.com.

More details about Sports Impact and its services can be found at: www.sports-impact.com.

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.