Chervò goes full throttle with new collection

The leading Italian luxury golf and leisure apparel company has launched the latest range, which underlines their progressive design and adds to the growing reputation of the brand in the UK, which is already among the most established in continental Europe.

The men’s collection features the colour moods more commonly associated with bikers, using steel and leather among the shades, while the women’s collection has adopted both vibrant and softer palettes, which can be found among traditional Tibetan tribes.

But while traditions are acknowledged, Chervò underlines its incredible versatility to be worn on the golf course and for everyday life, with premium quality and cutting-edge technology in the wide selection of stylish designs.

Peter Erlacher, who co-founded Chervò along with brother Manfred, said: “Comfort always remains at the forefront of our minds, using stretch qualities as base fabrics, or as stretch inserts in strategic spots.

“But at Chervò, we also like to challenge a few traditions with our designs and take golf and leisure fashion in a new direction with our innovation.”
Chervò’s high-tech, patented technology and performance materials have been translated expertly into golf with DRY-MATIC®, SUN-BLOCK®, AQUA-BLOCK® and WIND-LOCK® items, which guarantee its garments stand up to the toughest of weather conditions.

To see some of the highlights from the new collection visit

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.