Bridgestone goes extra-soft

Bridgestone Golf is launching an extra-soft golf ball designed to appeal to the majority of golfers who possess a moderate swing speed compared with tour players, yet seek more distance and better feel from a golf ball. The Bridgestone Golf Extra Soft ball has a brand new two-piece construction combining an extra soft gradational core with a soft ionomer cover to produce longer distance, feel and straighter flight on all shots.

The Extra Soft ball features Bridgestone’s patented Seamless Cover Technology and tour-proven 330 dimple design. The low compression provided by the new ball’s soft gradational core makes it easier for golfers with moderate swing speeds to compress the ball fully and gain maximum distance; while the softness of the ionomer cover produces more spin and feel for outstanding greenside performance.

Steve Kettlewell, managing director of Bridgestone Golf UK, commented, “Bridgestone Golf continues to enhance the modern golf ball and the new Extra Soft ball gives more amateur golfers the opportunity to improve their game, simply by choosing a ball that is more of a match to their individual swing speed.”

RRP of £19.99 per dozen; more at:

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A graduate of Cardiff University’s highly respected post-graduate magazine journalism course, Andy has successfully edited four different publications across the B2B, trade and consumer sectors. He is skilled at all aspects of the magazine process in addition to editing websites and managing social media channels.