Callaway Apparel today showcases its new Spring/Summer 2024 Collection for women offering modern, authentic-to-golf styling with off-the-course crossover fashion appeal.
The SS24 print and design direction has been influenced by combining natural and artificial motifs to create beautiful eye-catching statements. Butterflies, flowers, birds, and textures have been used as inspiration and converted to bold and striking visual patterns on each garment.
Geometrics are updated with playful, overlapping shape-effects, while florals have a refreshing appeal of abstract form or the use of Callaway Chev logo detailing.
For SS24, Callaway Apparel continues to expand its popular dress offering by updating classic styles with the addition of Chev trademark seams and details, as well as new print options.
A new fabric update also debuts in the Sun Protection category with the introduction of an all-new nylon/elastane texture with cooling properties, which is ultrasoft to the touch. Updated bottoms have also been added to the SS24 range, including a new perforated Chev Logo Skort and a new asymmetrical Colour Block Skort. A new, super-lightweight, four-way stretch pull-on trouser has also been introduced.
Delivered to retail in three drops, the first delivery has a calming effect, thanks to the inclusion of soft pastels colours like Party Pink and Pale Iris. The addition of Papaya creates a serene yet upbeat mood within this assortment.
The palette in the second delivery features playful hues like Firelight and Pink Peacock, evoking a sense of joy. The third delivery is confident and impactful and stimulates the senses with use of Vivid Blue, Pink Lemonade, and Yellow Plum, all grounded in Caviar Black and Bright White for a bold contrast.
Helen Willsmer, Brand Director of Callaway Apparel, said: “Our women’s collections continue to go from strength-to-strength at retail and SS24, with its carefully-considered accents and fine detailing, is no exception. It’s a product line rich with bold patterns and strong colour palettes and features a host of leading fabric technologies and innovations within its DNA.”
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For further information, telephone: +44 (0)1376 504 395 or email: golf.europe@pery.com
Highlights:
Two Toned Geo 1/2 Sleeve Zip Polo
Product code: CGKSE006
RRP: £50
Short Sleeve V-Placket Colourblock Top
Product code: CGKSD035
RRP: £45
Geometric Floral Dress
Product code: CGDSE009
RRP: £80
Birdie/Eagle Printed Sun Protection
Product code: CGKSE100
RRP: £65
Sleeveless Dress with Snap Placket
Product code: CGDSE071
RRP: £75
Gradient Wave with Convertible Collar
Product code: CGKSE063
RRP: £45
17in Gradient Wave Flounce Skort
Product code: CGKBSE63
RRP: £60
Key Technologies:
Swing Tech™
Features across the collection, Swing Tech™ fuses athletic performance with a classic fit, and game-changing innovation. Re-engineered construction and materials provide noticeably less restriction and more stretch to maximise your range of motion on every swing.
Opti Dry™
A fast-drying Polyamide based fibre technology that offers the wearer the benefit of exceptional moisture management to keep you dry and light during activity in warm conditions. It transfers moisture away from the body so you remain comfortable and ready for your game.
Singtex® Stormfleece™
Your best choice for any weather, this is an innovative fusion of softshell and fleece making any garment featuring this standout technology, the do-it-all performance apparel for every season. Wind-resistant, rainproof, durable, warming and breathable.
PrimaLoft©
Callaway layering featuring PrimaLoft©, offering insulation to the highest level, is incredibly lightweight and very packable, making them easy to store. PrimaLoft© is a golf industry leader in weatherwear and layering materials, fills and fabrics. It is the first biodegradable fabric and can be recycled over and over again.
Aquapel™
Offering next-generation water repellency, Aquapel™ is an ecologically-friendly treatment that causes liquids to bead and roll right off the fabric surface. It repels the elements, resists any spills, and always maintains premium breathability.
