Big take-up for Direct Golf loyalty card

Direct Golf reports that more than 10,000 golfers have joined their new, free loyalty card within weeks of its launch and almost 1,000 more have signed up to be a VIP member, at a cost of just £10, entitling them to extra benefits, including a free round of golf at any De Vere Venues resort.

The Direct Golf loyalty card comes with three months complimentary golf insurance from Golf Care and the VIP version of the card has an estimated £150-worth of extra benefits, including a £50 Your Golf Travel voucher. Simon Corp, Direct Golf’s marketing manager stated, “The sign-ups in just the first few weeks have exceeded our expectations and we are delighted that so many people have appreciated the extra benefits bundled with the VIP membership. We felt that people might perceive it as just too good to be true – but it is genuine and people have appreciated it.”