BIG MAX introduces luxurious Prime designs

BIG MAX is introducing the Dri Lite Prime and Dri Lite Hybrid Prime to its line this summer, bringing a level of understated, refinement normally reserved for the world’s leading luxury brands.

With a luxury Vegan PU leather construction and minimal visible branding, the Prime offers the discerning golfer a unique premium feel with uncompromising style. This is the perfect addition for retailers looking to add luxury to their line with the perfect placement available for club cresting.

“The Prime is something completely new from BIG MAX,” said Graeme Stevens, M.D. of U.K. distributor WWGB. “Each bag builds on BIG MAX’s tried and tested technology, adding a level of understated luxury that is very hard to find in the industry. With our cresting partner now offering full colour, ultra durable club crest printing on golf bags, I can see the Prime models finding their way into some of the best known clubs and resorts around the U.K. & Ireland.”

Innovation features throughout including waterproof magnetic pockets providing easy access to all essentials, 14 way full length dividers with unique soft top to keep clubs secure and scratch free, and an enhanced cooler space with enough room for two bottles.

The Dri Lite Prime is a spacious cart bag featuring 10 pockets and a 9.5” top, in addition to the luxurious convenience of magnetic fastenings throughout.

The Dri Lite Hybrid Prime is a versatile golf bag featuring a hybrid mechanism for effortless cart-to-stand transition. Flat footless base and lower housing of the stand mechanism, 7 spacious pockets, 9” top and weighing in at just 2.9kg make this the perfect bag for carrying or use on a trolley.

In both of these fantastic new bags, every detail has been thought of, giving golfers a sense of luxury that goes beyond the ordinary. For retailers, this is an incredible opportunity to stock a genuine luxury item, with cresting options to front pocket, at a price that beats all other options in this space in the market.

For more details on both bags contact your sales agent through or log in to the Worldwide Golf Brands B2B portal at

Dri Lite Prime RRP: £349

Dri Lite Hybrid Prime RRP: £299

Cresting: £10 per bag, free on orders of 6 or more.


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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.