BIG MAX increases European market share

Golf bag and push trolley specialist BIG MAX reports that it has extended its significant lead in both golf bag and push trolley market share following the publication of sales figures for the first half of 2020.

Despite the impact on sales across the market due to the Covid 19 pandemic, data collected from Golf Datatech shows that BIG MAX increased its market share in its two key categories across the DACH (German speaking) market, the traditional marker for results across continental Europe. The brand underlined its 20 year position as Europe’s #1 push trolley with an increase in market share from 42.1% in 2019 to 43.2% while BIG MAX experienced even better growth in the golf bag market, taking the #1 spot with an increase from 28.7% to 32.5%.

Thomas Reiter, owner of BIG MAX commented, “It’s been a very difficult first half of the year for everyone, so I’m delighted to get this good news. We have launched some great new bags such as the Aqua Hybrid 2 that has really helped to drive our growth in that category and I’ve also been very pleased with how the new TI LITE has complemented our innovative Fold Flat range of push trolleys. With golf now experiencing an increase in demand across the world, I hope that the whole market can get the lift it needs for the second half of 2020.”

With additions to the award winning BIG MAX golf bag lines ready to launch to the European trade this Autumn, plus a much anticipated return to the electric trolley market, the second half of 2020 is set to be an exciting time for Europe’s #1 push trolley and golf bag brand.

www.bigmaxgolf.com