Big advances with the new Ecco Biom Hybrid 3 golf shoes

Danish brand Ecco is known for making some of the comfiest shoes in the game, and along with ambassador Fred Couples, kickstarted the spikeless revolution. Their brand new Ecco Biom Hybrid 3 is their latest innovative shoe model.

The model is the latest evolution of the brand’s multi-award-winning and best-selling Ecco Biom Hybrid franchise.

The big story with the new model is the new TRI-FI-GRIP outsole, designed to ensures multi-purpose zonal performance through three segments; one for stability, another for durability and a third for rotational support.

The zonal structure is a product of intensive research and data analysis in the Ecco golf lab. Each is formed from ultra-durable T.PU, meaning the shoes can be worn on and off course without affecting performance.

Zone 1 centres on delivering outstanding lateral stability throughout the swing

Zone 2 forms the middle of the outsole and is designed to guarantee walking comfort through the round and beyond. It also features a durability region in the heel where shoes can be prone to wearing

Zone 3 is a specially engineered rotational section designed to optimise the movement in the forefoot through slim, rounded lugs which promote fast and easy rotation through the swing

Lead Designer Andrzej Bikowski had a tough task improving a shoe that has been successful in the marketplace since 2011.

“We approached this project with the question; how can we make the best, better? By combining our new TRI-FI-GRIP innovation with the same technological features created by the Biom last, I believe we have achieved our goal. The fact that all Ecco Biom Hybrid 3 models offer complete waterproof GORE-TEX construction further exemplifies our commitment to progress and excellence.”

Additional features of the Ecco Biom Hybrid 3 include:

An Ecco Racer Yak leather upper with supreme breathability and durability

100% GORE-TEX waterproof protection, guaranteed for three years

The option of a BOA closure system for optimum fit

Ecco Freedom Fit mixing a snug heel setting with a roomier forefoot area that allows toes to move naturally

BIOM NATURAL MOTION technology brings the player closer to the ground while offering an anatomical last shape with superb cushioning and advanced support

Removable Ortholite inlay soles, offering long-term cushioning, enhanced breathability, moisture management and the option of extra width

As is the case with all of the golf shoes in Ecco Golf’s Spring/Summer 2018 Collection, Ecco Biom Hybrid 3 is crafted at company-owned factories that utilise FLUIDFORM technology to bond the upper and outsole unit, creating a one-piece shoe without the use of glue or stitching. Benefits include flexibility, durability and a lightweight construction.

RRP ECCO BIOM HYBRID 3, £190

RRP ECCO BIOM HYBRID 3 BOA, £200

A full range of ladies shoes is also available. Featuring the same technology as the men’s but with female-specific colourways.

RRP ECCO BIOM HYBRID 3, £170

RRP ECCO BIOM HYBRID 3 BOA, £185

golf.ecco.com.

 

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.