Ben Hogan, Ram, Zebra and Teardrop to launch new gear at PGA SHOW – GOLF BRANDS INC (booth #2301)

Visitors to next week’s PGA Show can see the latest products from Ben Hogan, Ram, Zebra and TearDrop on the Golf Brands booth (#2301)
Ben Hogan

On show will be the latest range of Ben Hogan Signature and Hogan equipment including the all-new players iron PTX TOUR and new game improver M50-1 Irons plus the complete range of package sets and golf bags and accessories.  The original Ben Hogan Company was started by Ben Hogan himself in 1953 with its stated goal to make the finest forged irons and that each club should look like a piece of fine jewellery. Golf Brands stated aim is to continue this legacy whilst raising the brand to new levels, introducing that level of quality to the next generation of golfers.

Hogan’s retail proposition will be combination of e-commerce and bricks and mortar retailers, with the equipment split into two sub-brands. The Ben Hogan Signature range will be the premium offering and will be sold both on the company’s website and also with select professional custom club builders globally. In addition, there will be the ‘Hogan’ range which will be sold through leading retailers and distributors.


Ram Golf

Ram Golf will be launching a bagful of new equipment at this year’s PGA Show, with the brand set to reveal a wide range of high tech products, including their FXT irons and the next generation of its popular EZ Woods.

Among the key launches in 2024 season will be the all-new Ram FXT Irons, which promise unparalleled performance in a player’s style blade, while those who are looking for a little help when it comes to distance with their irons will like the look of the new Ram Wizard Hybrid Iron Set, which offers the full benefit of the hybrid design from 4-PW, ensuring the ultimate combination of power and forgiveness throughout the set.


Ram has also got the bases covered when it comes to the short game, with the brand launching five new putters in its new FX Milled range, which features styles to suit all stroke types.  Package sets have been one of the biggest trends in golf retail over the last few seasons, and Ram’s SDX Package Set looks set to enjoy strong sales in 2024 as new and returning golfers look for an affordable one-stop solution to their golf equipment needs. Featuring a driver, two fairway woods, a hybrid, six irons and a putter, all wrapped up in a stylish stand bag, these sets are sure to prove a retail hit in 2024.


Zebra Golf

The Zebra putter was way ahead of its time when it was first launched in 1976, with its face-balanced mallet-shaped head, adjustable weight system, and the unique black-and-white stripe alignment aid proving an instant hit with tour pros and club golfers alike. Fast forward almost 50 years, and the latest models to carry the iconic Zebra name have been reinvented for the 21st century with high quality components and design elements that have created a whole new generation of fans of their eye-catching looks and impressive performance.

CNC Milled SeriesThe Company has enlisted the services of one of golf’s leading putter designers, Larry Tang – who is most famously recognised as being instrumental in the design of the Odyssey White Ball putter – to create this stunning new range.

Leveraging all of Zebra’s impressive design heritage, including the Major-winning striped alignment system, the new line up to features two mallets and two blades, all of which are made from full CNC 1025C Carbon Steel that provides a solid feel as well as great feedback through the hands. Each putter comes with a Zebra grip and KBS shaft and head cover. All models are available in both Right and Left Hand.
TearDrop Putters
TearDrop, one of the game’s most iconic equipment brands, is rolling out a new range of high-performance putters for 2024 featuring the company’s trademark Roll-Face technology – a unique design that helps get the ball rolling more quickly and avoids the skid and bounce that compromise both accuracy and distance control in many other brands.

Boasting a stylish, anti-glare black oxide finish, the new range features one blade putter, the TD-1, and two mallet designs, the TD-5 and TD-7:

The TD-1 is a classic, heel-toe weighted blade putter with a crank hosel that has a moderate amount of toe hang and is suitable for the player looking for some level of face rotation. The back flange line and high-definition leading edge alignment aid makes this classic blade a breeze to line up with the hole; while the machined, radial design face with friction grooves produces a smooth, consistent roll.

The TD-5 is an ultra-modern take on the classic small, rounded mallet design. The multi-material construction of steel and aluminium assists in boosting the MOI for added forgiveness. The face-balanced shaft gives minimal amount of toehang and will suit the player looking for a small amount of face rotation whilst the elongated back line and high-definition leading edge alignment makes the TD-5 a breeze to line up with the hole.  A machined, radial design face with friction grooves produces a smooth and consistent roll.

The TD-7 oversized mallet design is the ultimate in forgiveness and alignment. The multi-material construction of steel and aluminium and winged design assists in boosting the MOI for maximum forgiveness. The face-balanced shaft gives minimal toe hang and suits the golfer looking for a small degree of face rotation. The triple-elongated back lines and high-definition leading edge alignment makes the TD-7 incredibly easy to line up to the hole; while the machined, radial design face with friction grooves produces a smooth and consistent roll all the way to the hole.

Golf retailers and media are welcome to see the collections on booth #2301 and trial the new models at the Demo Day at Orange County National on January 23.