Azalea rebrands with new website launch

Azalea has launched a new rebranded website to highlight the flourishing full service nature of its business.

The fully responsive site is an extension of the company’s new brand identity which incorporates the tagline ‘GO ^. BRAND ^. LIVE’, designed to demonstrate its increasing scope of client work within tourism, brand and product activation, and events.

Graphically, the website replicates the dynamism, energy, innovation and outreach which has seen Azalea rise to become one of the most-trusted agencies in its field, operating across the globe.

Azalea director Andy Barwell explained: “Azalea is now about to enter its 12th year of trading and our reach has grown substantially in that time. Originally, we worked in golf, but during the last 11 years we have established ourselves in a number of different fields, and, while golf, leisure and travel are still major elements of the business, we are doing much more in many different sectors.

“A big part of what we do is still in the travel space but, increasingly, we are engaged to work within various sectors outside of this field, with more emphasis on digital and influencer content and social media.”

He added: “We have created the website to also reflect the personality of those within the company and to showcase the elements which have established Azalea as a ‘go to’ agency for many different brands and tourist boards. We can be corporate; we can be irreverent; we’re as comfortable in front of a room full of stakeholders as we are in a bar full of journalists.”

Azalea has established itself as one of Europe’s leading specialist agencies, working with some of the continent’s major national and regional tourist boards, flagship resorts, and leading brands. 

www.theazaleagroup.com