AXIS1 Tour HM putter now available across Europe

AXIS1, the leading putter brand used by Olympic Gold Medalist Justin Rose, has extended its pioneering putter range with the introduction of the TOUR HM model, now available to purchase across Europe.

Aimed at golfers who prefer the feel of a blade and benefit from the performance characteristics of a mallet, the TOUR HM putter has been engineered to ensure putts start on their intended line more often, thanks to the technology incorporated in the design.

A patented heel counterweight places the centre of gravity on the centre of the clubface, in perfect alignment with the axis of the shaft, to ensure the club head remains square at address and doesn’t rotate throughout the putting stroke.

“Given how well Justin has transitioned into using his AXIS1 ROSE model on Tour and the impact that this has had in the US market, we are delighted to offer the TOUR HM model across Europe,” said Nigel Freemantle, Managing Director of Brand Fusion International, the sole distributor of the brand in Europe. “Golfers struggling with consistency on the greens should look no further than the AXIS1 range of putters where they can take advantage of the incredible technology on offer,” he added.

The TOUR HM bridges the gap between the TOUR S/B & ROSE models and incorporates the same ground-breaking technology as the putter used by Justin Rose – which helped him set career-best totals in Total Putting (13th), Putting Avg (5th), Overall Putting Avg (3rd), One-Putt Pct (3rd) and 3-Putting Avoidance (8th) when he switched to AXIS1 in 2019.

Featuring a CNC milled putter head, crafted from 303 stainless steel, the TOUR HM half mallet weighs 355 grams and incorporates a stainless-steel shaft, plus Lamkin Deep-Etched traditional-sized, paddle shape grip as standard.

The AXIS 1 TOUR HM model is available at a RRP of £449/€530 in right hand only. For more details of all AXIS1 models, visit www.brandfusionltd.co.uk.

SHARE
Previous articleCallaway Certified Pre-Owned expands into Europe
Next articleFJ’s Autumn/Winter 2020 Apparel Collection: Making Every Day Playable
As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.