Award Winning Studio Stock Lineup gets Mallet Armlock

Bettinardi Golf, known for their world class putters, which are precision milled in their state-of-the-art manufacturing facility just outside of Chicago, IL, has extended their Studio Stock line to include the Studio Stock 38 Armlock. The SS38 Armlock, milled from a solid block of 303 stainless steel, will now offer amateur golfers alike a high performing, compact mallet in an Armlock style putter. The SS38 joins the SS28 Slotback as the 2nd Armlock option in the Golf Digest Gold winning 2019 Studio Stock Series.

Bettinardi Golf pioneered the Armlock technology in 2013 with Robert J. Bettinardi and his work alongside brand advocate Matt Kuchar, a 9-time PGA Tour winner. Kuchar, who was looking for ways to become a more consistent putter after winning the PGA Tour money title in 2010, turned to Robert to become his go-to source for his most trusted club in the bag. Over the last 9 months on the PGA Tour, the Armlock technique of putting has won eight times including two by Matt Kuchar, creating a surge in demand and interest in the unique style.

“The Beauty of the Armlock style of putting is that it takes out any unwanted wrist and hand motion in the putting stroke, and putts an emphasis on the upper body in order to swing it more consistently under pressure when it matters most”, said Sam Bettinardi, Vice President of Bettinardi Golf. “We are very proud to have been the first company in golf to introduce the Armlock method of putting 6 years ago with Bettinardi Brand Advocate Matt Kuchar, and will continue promoting and investing in this method by adding the SS38 as a new mallet option”.

The Studio Stock 38 Armlock mallet putter was crafted from the finest 303 Stainless Steel, and precision milled to a 400-gram head weight with Bettinardi’s patented Major winning F.I.T. Face Milling. The SS38 was engineered to be a more rounded, compact, cavity-back mallet to offer players high MOI, forgiveness, and easy alignment. Completed in a stunning hand-polished platinum finish, the SS38 is extremely durable and offers a clean appearance with its single-bend look with one shaft of offset, and minimal toe hang. The SS38 Armlock will be paired with a 15” Deep Etched Cord Grip by Lamkin and a premium matching headcover.

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.