Arccos appoints Sports Impact for UK promotion

Arccos Golf, developer of game-changing connected golf products based in Connecticut, has appointed specialist marketing agency Sports Impact to handle promotion of its growing portfolio of advanced shot tracking and Artificial Intelligence products in Europe’s biggest golf market.

The brand associated with smart performance technology used to capture and analyse every shot played anywhere in the world, has selected the Kingston-based agency based on its track record of results on behalf of other American brands, such as Sun Mountain, Super Stroke and KBS.

The focus for promotion in the UK will be raising the profile of the flagship Arccos 360 + Arccos Caddie systems, a combination recently named by Golf Digest as ‘Best Game Analyzer’ in the  Editors’ Choice Awards for the third year in a row. It will also convey the game improvement benefits that saw Arccos users improve their handicap by an average of 3.55 strokes in the US last year.

“We want more UK golfers to appreciate that they can improve their game by making smarter decisions using our advanced analytics and artificial intelligence technology,” said Andrew Turner, Arccos International Sales Director. “We’re looking forward to announcing some exciting new products working alongside the team at Sports Impact, which has an impressive client list of premium brands and strong media contacts,” he added.

“It’s a real privilege for us to be linked with Arccos, which has been ranked recently as one of the ‘World’s Most Innovative’ companies and is at the forefront of new technology designed to raise standards of play at every level,” said agency CEO John Collard.

More details about Arccos can be found at: and the agency at:

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.