Andy Ward joins HONMA Golf as Key Account Manager

Andy Ward, boasting more than 20 years’ experience in the Golf Industry, has joined HONMA Golf Europe as Key Account Manager to handle business with leading customers in the UK, Ireland and Distributor markets.

Based in Manchester, he will be responsible for relationships with the premium brand’s growing number of major buying groups and leading retailers, as well as distributors across Honma’s European network.

“It’s a really exciting opportunity for me to become involved with HONMA, as the brand has so much potential,” said Andy. “Honma is all about quality and is well established in other parts of the world. The signing of former world No.1 Justin Rose was a massive statement and stamp of approval. His association can only enhance the Honma profile in this market, where we need to get golfers to better understand the brand and the products,” he added.

Having entered general golf retail with JJB Sports, Andy moved into specialist retail with American Golf in 2012, where he then spent more than six years as Senior Buyer, responsible for the biggest hardware budget in Europe.

“When I first saw the Honma product I loved it. The craftsmanship and attention to detail that Honma puts into every product that they create is unparalleled and something that I have not seen and has been missing from the golf market. That, coupled with Honma’s exciting growth plans, encouraged me to jump at the opportunity and I’m now looking forward to helping premium retailers grow their businesses with Honma,” he added.

Commenting on the appointment, Alejandro Sanchez, General Manager of HONMA Golf Europe, said: “Having an experienced golf retail specialist like Andy on board can only help to strengthen the important relationships with our leading customers and gain more market share. He will be a great asset to our team in Europe which continues to grow in support of the brand’s ambitious plans.”

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.