American Golf Upgrades Trade in Service

Golfbidder Partnership announced to ease financial pressures on players 

American Golf, part of International Leisure Group, has partnered with Golfbidder, the biggest name in pre-owned golf equipment, with the purpose of easing the financial pressures on players looking to improve their game.

Offering an elevated customer experience for trade in clubs across the retailer’s 92 UK and Republic of Ireland stores, American Golf is demonstrating that it is once again Behind Every Golfer by reducing the cost of new equipment while ensuring pre-loved clubs find a new home.

Players can now upgrade their clubs quickly and easily at any American Golf store, allowing a wider range of club brands – including TaylorMade, Ping and Callaway – to be traded in against product to the same value as the pre-owned item.

Under the new agreement, customers will also be able to trade in wedges for the first time, supporting players’ golfing journeys by keeping costs down across the board. In addition, multiple clubs can now be traded in against new product, providing the trade in value is lower than the product being purchased[1]

Gary Favell, CEO, American Golf said: “We’re delighted to be partnering with Golfbidder to allow a more cohesive club trade in service to our customers.  American Golf is passionate about continuously improving our customer journey and Golfbidder’s extensive experience in the pre-owned golf equipment service area is second to none.

“By partnering with Golfbidder it allows our customers to upgrade and recycle a greater selection of old clubs quickly and efficiently, as well as having the option of trading in multiple clubs. This ensures American Golf better supports players’ needs, especially as the cost-of-living rises.”

Customers trading in need to visit their local American Golf store where one of the retailer’s experienced team members will provide a valuation of their item in 60 seconds.  If the customer accepts the quote, American Golf will process the trade in directly for store credit which the customer can use the same day.

Matt Barham, Managing Director, Golfbidder said: “American Golf is the largest golf retailer in the UK, and we are delighted to be working together to better enable golfers to part-exchange their clubs for new product, helping them to improve their game.

“With so many people taking up the sport over the last three years, this partnership will allow us to provide players with an even wider range of the best golf clubs and equipment to suit every skill level and budget.”

All items traded in under the new system will be shipped directly to Golfbidder’s HQ in Surrey to be verified, processed, and repackaged for sale via its website and showroom.

American Golf has 94 retail stores across the United Kingdom and Republic of Ireland, while also offering delivery to countries across Europe.

[1] No change, credit or gift cards can be issued.

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.