American Golf is the new sponsor of golf on Sky Sports including coverage of European Tour, World Golf Championship and US PGA Tour events. The sponsorship begins immediately with broadcasting of the WGC Cadillac Championship at Trump National Doral in Florida. As part of the deal American Golf will receive sponsorship idents around the broadcast coverage, a presence on skysports.com, the mobile app, Sky Go and On Demand.
The sponsorship deal will run on Sky Sports for six months and is an extension of the American Golf campaign that is built around improving customers’ games. In line with the campaign, American Golf uses one of its own staff members, PGA professional Andrew Moseley in the idents.
Daniel Gathercole, head of marketing at American Golf said, “We are as passionate about golf as the people who watch it. By sponsoring the golf on Sky Sports we will be right there with avid golf fans week in, week out which is really exciting for us. We are committed to investing in growing the game and working with Sky Sports is a really important vehicle to achieving that.”