American Golf relaunches loyalty Club

American Golf has relaunched its customer loyalty Club. Membership remains free and in addition to special product offers, the Club now provides: a free 30 minute lesson from an American Golf PGA professional; free club ‘MOT’ and custom fitting; guaranteed buy-back on clubs; £50 off golf holidays courtesy of Golf Breaks; ten percent off tee times; and free insurance from Golf Care.

All of these benefits are now accessible via ‘my account’ on the dedicated Club page on the American Golf website. Once members have registered they will be able to see all of their store and online transactions, access their buy back vouchers and book their free PGA Pro lesson and club MOT at their preferred store via a new booking system.

Daniel Gathercole, head of marketing at American Golf stated, “With reports of player numbers and rounds played dwindling, we wanted to offer tangible benefits that will encourage lapsed golfers, as well as current ones, to recapture their love for the game.  The free lesson, club MOT and free custom fitting aren’t offered by anyone else and are available to every member, so we are confident that American Golf’s new Club can have a really positive impact.”