Golf apparel and footwear brands looking to cash in on digital transformation trends and bring new products to market faster can turn to a pair of insightful events involving Alvanon, The Global Apparel Business Expert, at the PGA Merchandising Show, held January 25 – 27, 2017, Orange County Convention Center, Orlando.
The events include a seminar conducted by Alvanon President Ed Gribbin and a discussion featuring him as a panelist. Gribbin is a renowned advisor to the apparel industry’s largest global brands and serves on the Board of Directors of the American Apparel & Footwear Association (AAFA), the International Apparel Federation (IAF), and the Sewn Products Equipment Suppliers of the Americas (SPESA).
The two events are:
A seminar called Digital Transformation Trends: It’s Personal, It’s Customized, It’s on Demand, will take place January 25, 8:30 – 9:30 a.m., Room 102B. At the seminar, Gribbin will address the latest technologies and innovations in mining data and using analytics for personal marketing, body scanning, size prediction, product customization, inventory management and just-in-time strategies.
A panel session titled Speed to Profit will be held January 25, 1:00 – 2:00 p.m. at the show’s Performance & Sports Textile Sourcing Stage. Here, Gribbin will join a panel of experts to explore the ways in which speed to market development and sourcing strategies can enhance customer engagement, grow sales and market share, and materially impact bottom line results.
“The golf and footwear sectors are facing challenges that are common throughout the global apparel retail industry,” Gribbin says. “Today’s consumers are far more empowered than they were just five years ago, with nearly instant smart phone access to new products, fashion trends, sales and availability. Brands and retailers wanting to capture the attention, time and purchases of these cloud-empowered shoppers can employ speed to market and the capture and usage of digital data as highly effective selling tools.”
