adidas’ most iconic golf footwear franchise focused on performance and innovation – TOUR360 – is celebrating a major milestone: 20 years. Worn by more than 100 men’s and women’s professional champions along with countless golfers worldwide since 2005, today adidas is commemorating the first TOUR360 model that changed the game with an exclusive silhouette packed with modern technology. It will be available in limited quantities on adidas.com, the adidas app and at select retailers beginning today.
This special model is a like-for-like design inspired by the original introduced in 2005 but combines the best of adidas’ technology of today. The upper features premium leather, LIGHTSTRIKE cushioning in the forefoot with BOOST in the heel, and a TORSION TUNNEL that combines with the 360WRAP and internal gusset to help provide golfers with maximum stability and control. The redesigned outsole features a 7-spike THINTECH traction configuration along with technical secondary lugs to help keep golfers locked in for every swing.
Masun Denison, Global Footwear Director of adidas Golf said: “20 years ago, TOUR360 challenged traditions by introducing a bold, athletic, high performing product that looked and performed unlike anything else. Over the next 20 years TOUR360 became an icon and we never changed our mindset; pushing the limits of innovation and performance across more than 10 iterations of the franchise. This celebrates the one that started it all, eliciting some nostalgia and emotion for those who were lucky enough to own and experience that first design.”
adidas included subtle callouts to make this 20th anniversary edition something special: an ‘est. 2005’ embossed on the backside of the tongue, a gunmetal top eyelet with the number ‘20’ engraved, and the replica silver logo on the back of the heel as an ode to the first model. Every pair will also come in a special shoe box that commemorates every version of TOUR360 that came before.
The TOUR360 20th Anniversary model is available in limited quantities beginning today on adidas.com, the adidas app, and at select retailers.
